Rick Polito

Surthrival connects with an ancient food source to put a new ingredient in the protein powder market.

Appalachian Sustainable Development’s Herb Hub connects brands with wildcrafters and growers.

Extending lifespan is no longer the goal of healthy aging category as brands sell on vitality proposition.

Dietary supplement executives and natural retailers must educate consumers how to choose quality supplements and avoid counterfeits. Here are the takeaways from this NBJ Summit Mindshare.

Inflation is easing, but dietary supplement buyers haven’t let go of their anxiety about it. See how this affects their purchasing decisions.

The emergence of an exploding middle class coupled with a cultural openness to alternative health could position the nation as a dream market for supplements.

Dietary supplement industry insiders aren't sure what to expect from the Trump administration, but they have concerns about tariffs and regulatory changes. They want to know more about Robert F. Kennedy Jr.'s role in public health.

Sales of natural weight loss ingredients such as berberine are skyrocketing, but their small market size makes little difference in overall sales of weight loss supplements.

If it's successful, Robert F. Kennedy Jr.'s nomination to serve secretary of Health and Human Services could shift consumer perceptions of supplements by linking the industry with politically charged, fringe beliefs.

A range of opportunities is matched to consumers at different stages in their GLP-1 journey.