Rick Polito

As GLP-1 users lose weight, they likely will become increasingly concerned with muscle tone—as will consumers who stop using the medication. Sports nutrition brands would be wise to pounce on this opportunity.

A range of opportunities is matched to consumers at different stages in their GLP-1 journey.

If it's successful, Robert F. Kennedy Jr.'s nomination to serve secretary of Health and Human Services could shift consumer perceptions of supplements by linking the industry with politically charged, fringe beliefs.

Sales of natural weight loss ingredients such as berberine are skyrocketing, but their small market size makes little difference in overall sales of weight loss supplements.

Dietary supplement industry insiders aren't sure what to expect from the Trump administration, but they have concerns about tariffs and regulatory changes. They want to know more about Robert F. Kennedy Jr.'s role in public health.

The emergence of an exploding middle class coupled with a cultural openness to alternative health could position the nation as a dream market for supplements.

Inflation is easing, but dietary supplement buyers haven’t let go of their anxiety about it. See how this affects their purchasing decisions.

Dietary supplement executives and natural retailers must educate consumers how to choose quality supplements and avoid counterfeits. Here are the takeaways from this NBJ Summit Mindshare.

Extending lifespan is no longer the goal of healthy aging category as brands sell on vitality proposition.

Appalachian Sustainable Development’s Herb Hub connects brands with wildcrafters and growers.