Rebecca Sentance

Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin on staying connected to its customers as it grows.

“To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and Marketing Excellence, Abi Willstead.

HubSpot’s Nicholas Holland on why marketers don’t need more data, the “new superpowers” of content creation at their disposal, and skills in the age of genAI.

M&S has revealed that it spends as much on social platforms as on traditional TV as the retailer enjoys a surge of interest and engagement from generation Z.

In a July survey of 1,600 decision-makers by SAS and Coleman Parkes, China was found to lead the pack in generative AI adoption, followed by the UK and the US.

Research has found a lack of internal expertise poses a barrier to genAI adoption with the lowest levels of know-how found within manufacturing and healthcare.

Research from Upwork has indicated that generative AI in the workplace may be slowing down productivity. A new approach to skills could tackle this problem.

Does FOOH open up new possibilities for marketing, or does the whim of the algorithm make it less effective than the real thing?

Following years of delays, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all.

A recent study into search volume concluded that Google won’t be losing its throne any time soon.