Rebecca Sentance

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single…

In the age of AI answers, how can content marketing evolve beyond the click?

Sophie Frères, CEO and Co-Founder of LiSA, talks about the social future of ecommerce and why brands don’t need to make a big investment to get involved.

Why online electrical retailer AO prizes customer feedback - and why handling negative reviews is important to the business.

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures influencer success.

Brands are exploring Substack as an alternative to algorithm-driven platforms. What can marketers take away from how they are using it?

We examine three companies who have successfully applied GenAI in customer service alongside the takeaways from their usage.

TikTok has announced a dedicated ad offering for automotive. Can it help automotive brands, and what should they bear in mind before investing?

Tesco’s Tash Whitmey and Superdrug’s Paul Stafford on omnichannel, measurement and driving brand with retail media.

What does good look like for brands in this sector, and how can marketers gauge success?

Currys CEO Alex Baldock on hybrid working, the commercial benefits of improving employee engagement, and “clawing back” share from Amazon.

Present and past digital leads at three major brands talked customer experience, personal relationships and social commerce at Retail Week x The Grocer Live.

Michaela Weber, interim GM Europe at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary for lower-funnel success?

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative - Chinese social commerce app RedNote (Xiaohongshu).

As TikTok works to establish its credentials as a full-funnel marketing solution, we look closely at how four FMCG brands have found sales success on TikTok.

The audience shift towards consuming streamed and on-demand content over broadcast media shows no signs of stopping. How will this shape advertising in 2025?

Four B2B experts give their take on what lies ahead for branding and CX going into 2025, with predictions on gen AI, budgets, and connecting with audiences.

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025.

Andrew Hood, founder and CEO of Lynchpin, talks about first-party data strategy, measurement skills, and the fate of the AI hype cycle in 2025.