The expanded partnership gives advertisers access to custom B2B audiences. The arrangement makes Bombora's B2B digital audiences directly available to StackAdapt customers.
A new study finds that 71.2% of companies polled implement ABM strategies, and of those, 78.6% are incorporating AI into ABM for personalization, predictive analytics and targeting.
The expanded partnership gives advertisers access to custom B2B audiences. The arrangement makes Bombora's B2B digital audiences directly available to StackAdapt customers.
A new study finds that 71.2% of companies polled implement ABM strategies, and of those, 78.6% are incorporating AI into ABM for personalization, predictive analytics and targeting.
A new study finds that 71.2% of companies polled implement ABM strategies, and of those, 78.6% are incorporating AI into ABM for personalization, predictive analytics and targeting.