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Rachel Strugatz

Rachel Strugatz

Contributing Beauty Correspondent / Freelance Writer at Business Of Fashion - New York Bureau

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Email address
r*****@*******.comGet email address
Influence score
49
Location
United States
Languages
  • English
Covering topics
  • Beauty
  • Apparel

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Recent Articles

businessoffashion.com

Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products

Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?
about 2 years ago
businessoffashion.com

Hyram Yarbro and Addison Rae Didn't Need Beauty Brands - The Busine...

Hyram Yarbro and Addison Rae are the latest content creators-turned-founders to discover online fame alone doesn’t translate into beauty sales.
almost 2 years ago
businessoffashion.com

Beauty’s “Ageing” Rebrand That Never Was

Euphemisms like “pro-ageing” and “anti-anti-ageing” exist to obscure the fact that the beauty industry is selling the same creams and tonics meant to enhance one’s appearance. It may be time for a new approach.
over 1 year ago
businessoffashion.com

Chanel, Timothée Chalamet and the Changing Idea of Masculinity

The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what’s most compelling is what the partnership says about male celebrity today.
over 1 year ago
businessoffashion.com

What is the Next Great Luxury Beauty Brand? - The Business of Fashion

After a series of multi-billion dollar M&A deals, global beauty giants are taking an alternative route: reviving sleeper labels at the top end of the market.
over 1 year ago
businessoffashion.com

What Investors Are Looking for in a Beauty Start-Up

Private equity shops and venture capitalists are being more discerning with their dollars, and yet capital is still critical for emerging brands seeking to stand out in a competitive landscape.
over 1 year ago
businessoffashion.com

Can Gen-Z Save Marc Jacobs Again?

Heaven, the designer label’s lower priced diffusion line that leans on nostalgia, has been a hit with younger shoppers. The Coty-led revamped cosmetics line should follow its lead.
over 1 year ago
businessoffashion.com

For Celebrity Beauty Brands, a Cloudy Future

E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.
over 1 year ago
businessoffashion.com

Lip Gloss Is Beauty's Secret to Sales and Sex - The Business of Fas...

Recalling the appeal of Lip Smackers balms and Lancôme’s Juicy Tubes, skincare brands like Rhode, Summer Fridays and UBeauty have the lip category cornered.
11 months ago
businessoffashion.com

The Thinking Behind Beauty's Latest M&A Wave - The Business of Fashion

With a limited number of targets on the market, strategics and private equity firms are rushing to snap up the most promising brands.
11 months ago
businessoffashion.com

Gen-Z and Gen Alpha's Beauty Behaviours Are Not Trends - The Busine...

As both generations mature, it’s time to start recognising they are more like Millennials and Gen-Xers than we initially assumed.
11 months ago