Peter Adams

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

“The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle. 

Why marketers still struggle to capitalize on in-store retail media

Google grows stake in retail media advertising with Criteo partnership

The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.

The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn.