Peter Adams

Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival.

Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience to prirotize AI chats.

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.” 

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September. 

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.

Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.