Perrie Samotin

After years as a fashion insider, she walked away to build a clean haircare line rooted in Persian beauty rituals and designed to cut through the industry’s constant churn.

After decades shaping fashion culture, the beauty founder explains how cutting through “cosmetic confusion”—and trusting her taste—led to a streamlined, high-performance skin care line.

The activewear founder on designing for real life, building a community-led brand, and trusting her instincts early.

As part of our fourth annual Made by Women series, this editor-curated list spotlights 60 standout finds from women-owned companies across fashion, beauty, home, and wellness.

How the beauty educator turned founder transformed her own makeup hacks into a line of innovative skin-loving products that artists, editors, and Sephora shoppers now swear by.

On the heels of her reality TV career, a fire to build something fully her own pushed Cavallari to launch Uncommon James, a lifestyle brand she still owns outright nearly a decade later.

After years sidelined by a legal battle over her own name, designer Hayley Paige has reclaimed her identity, relaunched her bridal brand, and even had a moment at the 2026 Super Bowl.

When Hirschfeld cofounded Paperless Post in 2009, her goal was to make digital invitations feel personal. Today, as Americans gather less, her platform is helping us find new ways to come together.

Since launching in 2015, the New York–based luxury floral brand has transformed its flowers into timeless status gifts. Here, co-founder Seema Bansal Chadha talks about the challenges of disrupting an established industry, her morning routine, and more.

Beyond the sold-out arenas and viral tunnel ’fits, the recent surge in the WNBA’s popularity has sparked a renewed enthusiasm for movement, connection, well-being, and fandom.