Parker Herren

Ad Age’s take on the hottest celebrity marketing moves of the year.

Imax has found success catering to superfan moviegoers.

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to dealmaking with Paramount on VideoAmp’s big data set.

The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.

Only 30% of North American marketers anticipate upping spend for next year, the lowest percentage of any region.

Streaming CPMs decrease to similar levels during 2024 upfront.

Ad Age’s TV and Streaming Pricing Chart includes data on which shows are the most expensive for advertisers and just how much it costs to advertise on Netflix, Hulu and Disney+.

The CW’s partnership with Shopsense AI allows the network to bring new sponsorships to its growing sports slate.

Former GroupM and Ampersand executive Nicolle Pangis to oversee U.S. and Canada ad sales. 

Little Caesars joins biotech giant Amgen in recent wins for IPG Mediabrands.