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Parker Herren

Parker Herren

TV Reporter at Ad Age

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Email address
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Influence score
41
Phone
(XXX) XXX-XXXX Get mobile number
Location
United States
Languages
  • English
Covering topics
  • Advertising
  • Entertainment
  • Media

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Recent Articles

adage.com

12 tips for Gen Z marketing—establish your lore, make viral moments replicable and go offline

Marketing leaders at Ad Age’s NextGen Summit share top tips for impactful Gen Z marketing.
adage.com

Inside Oscars ad deals—how awards show demand is following Super Bo...

Academy Awards see high demand despite slowed growth for awards season viewership.
adage.com

How TV’s new ad leaders are strategizing for an upfront season that...

Leading execs have ascended at a time when their businesses are significantly shifting.
adage.com

The top 5 celebrity brand collabs you need to know about right now

Ad Age’s take on the hottest celebrity marketing moves of the past month.
adage.com

How ‘The White Lotus’ is using brand partnerships to expand beyond ...

Max aims to take “The White Lotus” viewing global as the Warner Bros. Discovery streamer grows its international business.
adage.com

LGBTQ+ streamer Revry blasts The Trade Desk, alleging ‘unjust pract...

Revry’s dispute with The Trade Desk over data, policy and ad tech points to potential hardships for minority media.
adage.com

How Amazon is pitching NBA ad deals to marketers—behind its live sp...

Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.
adage.com

Publicis Media launches women’s sports offering and partnership wit...

Women’s Sports Connect provides cross-channel strategy for media investment, content creation, NIL deals and event activation.
adage.com

Warner Bros. Discovery names two leaders to fill ad chief role

Warner Bros. Discovery named Ryan Gould and Robert Voltaggio to fill the role held by longtime ad chief Jon Steinlauf.
adage.com

Nielsen and Paramount renew measurement deal

Nielsen and Paramount’s four-month standoff that disrupted the TV ad market comes to a close.
adage.com

Super Bowl commercial prices hit $8 million for the first time

The Super Bowl ad categories that have shown the most growth are tech, particularly ads hawking the latest AI products, as well as pharmaceuticals.