Parker Herren

Step-by-step guidance to craft a brand crisis response, including timing, tone, channels, action planning and recovery, with lessons from recent case studies.

Ad Age wants to hear from readers about the trends, shifts and surprises coming in 2026. Submit predictions here by Dec. 17.

A molecular biologist turned punk rocker turned ad exec, Alex Menck shares how grit and cross‑disciplinary skills led to his current career, with advice for making non-traditional experience into industry success.

Ad Age recognizes the best music-based campaigns from 2025, and how music can be used to enhance a marketer’s message.

An industry overview on AI’s real impact in marketing, from answer engine optimization and agentic AI to retail chat experiences and brand readiness signals.

A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.

Four mid-career professionals share how degrees, networking and portfolio work helped them enter advertising after working in other fields, with practical alternatives for breaking in.

Ad Age recognizes four categories with the best celebrity brand work of 2025, plus the hottest star spokesperson of the year.

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

The Robert Wood Johnson Foundation’s “Everybody’s Work” campaign, made with agency BPD, won gold among advocacy groups for Branded Entertainment/Content Campaign of the Year.

The Instituto Melanoma Brasil's “The Unnoticed Sponsorship,” made with IPG Health agency Area 23, won gold in the Tiny But Mighty category among advocacy groups.

On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

Kristina Shepard joined NBCUniversal to develop a new advertiser diversification team, and has already meaningfully grown revenue. Shepard is one of Ad Age's 2025 40 Under 40.

Grant Norris-Jones oversaw the combined partnership unit when TKO Group formed, and has delivered first-time brand moments and record revenue. Norris-Jones is one of Ad Age's 2025 40 Under 40.

Bot networks can inflate outrage and skew sentiment around brands. On Ad Age Insider, hear how to detect bots and why publicly blaming bots can worsen a crisis.

For diversifying Goodway Group’s business across media, consulting, commerce and technology services, Frampton-Calero has earned a spot on the 2025 Ad Age Media Buying Power List.

Klein, who oversees $20 billion in investment as chief investment officer for Omnicom Media Group, has been named to the 2025 Ad Age Media Buying Power List.

Alison Watson is reinventing media for B2B marketers

Falco, who negotiated complex partnerships for Google and has been a leader in advertising investment for women’s sports, has been named to the 2025 Ad Age Media Buying Power List.