Omar Oakes

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns “chickens could come home to roost” in 2023.

Stef Calcraft will lead a new global leadership team.

Former Mindshare leader will enjoy $300m war chest.

Tesco’s ‘Pop to your local if you can’ campaign ran across national newspapers.

A virtual panel hosted by Omar Oakes goes live today and answers your questions on maximising the opportunities of today’s television – sign up to watch.

Big offline channels are forecast to outpace digital media this year, with the exception of print.

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.

These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event

The WPP agency says Maximize can run 100 million media plans at the click of a button and then ‘optimise it to death’.

TikTok has been working to improve its brand safety after recent incidents and concerns from major media buying networks.

Start-up co-founders James Murphy (New Commercial Arts) and Metz Bryan-Fasano (Other) join this week’s episode to talk about the unique challenge of growing a new agency during a pandemic.

Tribal, the 20-year incumbent, successfully repitched.

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum’s challenger spirit within new ‘performance-driven brand-building’ agency offer.

Should the public be represented if digital media has created a new public square?

WPP agency will take over the UK business from Omnicom’s PHD next year.

YEAR IN REVIEW: As we shut our laptops on a very long (some might say ‘unprecedented’) year, we leave you with our most popular articles of 2020. Thanks, best wishes and we’ll see you in 2021.

The short-form video app takes a further step into the mainstream.

The ad agency group is still trading far below the level it was at when accountancy scandal was revealed in 2019.