The fledgling analytics company has Hollywood’s ear, and ire, with an innovative
approach to tracking streaming trends — like how long ‘Hamilton’ fans stuck with
Disney+ aft…
As many Hollywood firms stagnated amid COVID-19 shutdowns, soaring social
content like the Snapchat series ‘Will From Home’ has kept the company in the
fast lane.
With the global launch of Disney’s Star brand, the family-friendly Hollywood
giant bets that more adult programming will help boost subscribers — at the risk
of brand confusion.