Nat Ives

Famous brands tried winning consumers with more AI and less reliance on search advertising, as well as rafts of obscene tweets.

Famous brands tried winning consumers with more AI and less reliance on search advertising, as well as rafts of obscene tweets.

Instead of avoiding media attention, the former FTX chief has gone full-bore in trying to explain the sudden crash of the once-highflying crypto exchange.

Budget cuts will be requested, but ‘this is not the time to do that.’ Be flexible, maintain your identity, and convey to customers your value proposition.

This year’s Super Bowl ads bring the usual attempts at humor and escapism, but with arguably even more celebrities than in most years.

Ad campaigns celebrating life after the worst of the Covid-19 pandemic are contrasting with rebounding infections and renewed restrictions.

Marketing budgets fell to 6.4% of companies’ revenue this year from 11% a year earlier, according to the annual CMO Spend Survey by research firm Gartner.

Group Black Inc., a collective aimed at deepening the pipeline of Black-owned media companies, launched Tuesday with an ad-spending target of $75 million from a WPP PLC unit.

Marketers and tech platforms are trying to duplicate in the U.S. the live-stream shopping boom seen in China.

Grayscale Investments, which operates over-the-counter funds focused on bitcoin and other cryptocurrency, has named Deborah Bussière as its first chief marketing officer.