Log inStart free trialBook a demo
Book a demoLog inStart free trial
Media Database
>
Nadia Cameron

Nadia Cameron

Editor - Marketing/Associate Publisher at Mi3 Australia

Contact this person
Email address
n*****@*******.comGet email address
Influence score
24
Phone
(XXX) XXX-XXXX Get mobile number
Location
Australia
Languages
  • English
Covering topics
  • Marketing

View more media outlets and journalists by signing up to Prowly

View latest data and reach out all from one place
Sign up for free

Recent Articles

mi-3.com.au

The rise of the fractional CMO: The exec gig economy freeing marketers from meetings, politics an...

It’s a burgeoning executive workforce that marketing talent makes up the lion’s share of right now: Fractional is a global resource modelling approach quickly gaining momentum both for the low-risk impact it delivers companies large and small operationally and strategically, as well as for the flexibility it gives executives to exercise their craft without the burden – and politics – that come with being a FTE. It’s especially appealing to experienced marketers who want to practice the “magic and dazzle” of marketing and stay accountable and hands-on inside an organisation while controlling their own hours, says experienced marketer and fractional CMO success, Taz Bareham. And as complexity of CMO remit and growth expectations accelerate, a host of new curated ‘proto agencies’ are showing up, providing a smorgasbord of CMO skills and experiences on tap, such as CMO Syndicate and Tumbleturn’s Fractional CMO practice. In Mi3’s latest podcast, we get the lowdown on why fractional executives
14 days ago
mi-3.com.au

The CMO Awards: Mi3 debuts new recognition program for Australian m...

A new era in CMO community connection and recognition has arrived. Mi3 this week formally debuts the CMO Awards, a program aimed at building excellence and elevating the stature of Australia’s bravest and most effective marketing chiefs and their teams. This annual program, which culminates in a gala dinner event in May 2025, takes its cues from the former CMO50 program but provides a fresh and expanded platform for connecting and supporting CMOs, emerging marketing leadership and champions of growth.
20 days ago
mi-3.com.au

QUT gets new CMO as exec director of marketing joins QIMR Berghofer...

Queensland University of Technology (QUT) executive director of marketing and communications, Xavier Amouroux, is stepping down from the post after a seven-year tenure to join the QIMR Berghofer Medical Research Institute in Brisbane.
21 days ago
mi-3.com.au

When two become one: Newly merged Adelaide University goes deep on ...

It’s been a busy six months for the newly merged marketing teams at Adelaide University as they concurrently roll out a new brand identity, martech platform and data-driven digital experience firstly through its global website and extending into its media campaign efforts. All with the aim of personalisation at scale. Capability building – along with a focus on using prospect and current student insights to inform experimentation and content online – has been critical, says head of digital marketing, Emily Primavera.
29 days ago
mi-3.com.au

Anxiety index: Destination NSW CMO, News.com.au Editor and Australi...

The cost-of-living might be grabbing the headlines but according to panellists at the latest Australian Marketing Institute (AMI) and ThinkNewsBrands Marketing Perspectives Series event, it’s uncertainty and anxiety that’s driving the way consumers behave and make decisions. The bad news is it can send consumers into echo chambers in an attempt to find connection. The good news is it can also drive us to pragmatic action and the desire for authentic, genuine engagement.
28 days ago
mi-3.com.au

Bin it to win it: TerraCycle boss unpacks how recycling drives cust...

Fifty per cent of consumers participating in Walmart’s car seat recycling program were net new customers for the retailer. BiC’s writing instruments and Royal Canin’s pet food packaging recycling programs opened up access and engagement with hard-to-reach but critical stakeholders. That’s the kind of demonstrable customer and sales value TerraCycle CEO and founder, Tom Szaky, says more marketing teams could be capturing if they leaned into waste management and recycling as less of a regulatory sustainability activity and more of a brand and business growth opportunity.
about 1 month ago
mi-3.com.au

'I didn’t leave AMP, I joined Insignia': The mega remit that convin...

Three years after taking on the daunting challenge of rebuilding respect for the AMP brand, Renee Howie has been lured by the appeal of a group-level executive role to join Insignia Financial as chief customer officer. It's a mega remit, spanning all traditional marketing functions through to digital, data, analytics, marketing, brand, customer analytics, government relations, media, public relations – and, overseeing the advice business, she’s also picking up a P&L. All of which comes under the watch of a recently installed CEO who’s future focused and chasing growth for an ASX-listed group that now managed $311bn in funds. As Howie tells Mi3, it was too rare an opportunity to pass up.
about 2 months ago
mi-3.com.au

‘Incrementality you cannot get elsewhere’: SBS doubles down on cons...

In an Upfronts seasons that has centred around big plays on repositioning audiences and measurement, tech-led data pushes, and transformative programming decisions to better reflect a ‘total TV’ approach, SBS offered a very safe and familiar – albeit always distinctive – narrative at this year’s advertising sales pitch. The part-commercial, part-public broadcaster eschewed surprises, instead exuding confidence in the purpose-led path it has been walking for nearly 50 years. There was a doubling down on the multicultural and First Nations content slate, plus a progressive take on its unique audience reach and understanding of “contemporary Australians”. There was also the confidence of first-mover advantage when it comes to integrating video and audio in SBS On Demand as well as extending Scope 3 reporting to digital campaigns in a sustainability narrative that's future focused. But the push to get buyers to stop thinking 25-54? Not quite so easy.
about 2 months ago
mi-3.com.au

Data paralysis, short-termism, lack of commerciality stopping marke...

This year’s winner of the Australian Marketing Institute’s Certified Practising Marketer award, Paper + Spark’s Paul Everson, is in plenty of conversations right now, but reports a market afraid to commit to decisions as socio-economic uncertainty and short-termism persist. It’s not helping many marketers are either struggling to draw insights from data, or lack commercial nous to connect the dots to the business bottom line, he says – a big reason why skills development programs like Certified Practising Marketer are so critical to the industry. But with the core fundamentals of marketing as solid as ever – even with more channels and sophisticated terminology at our disposal – this experienced agency leader, marketing industry mentor and Uni lecturer is keen to see the industry embrace big M marketing with more confidence.
about 2 months ago
mi-3.com.au

Meta barked, Australia blinked: News Bargaining Code to be shelved ...

Publishers of all creeds and scale are close to consensus on the Federal government winding back its earlier aggressive rhetoric to “designate” Meta under the News Bargaining Code, forcing it and publishers into arbitration to land news funding deals. Meta stared down the Federal Government earlier this year, announcing it would not continue payments to publishers and would pull news from its platforms in Australia if it had to. Now the Feds have tasted big tech defiance, a broader levy, tax or licensing fee on Google, Meta and TikTok, possibly around a digital advertising revenue threshold, is what most publishers Mi3 canvassed now broadly expect from the Albanese government – along with a transition fund for news publishers until a mechanism for a tech tax is legislated. But calling it a tax could be a dirty enough word for the powerful tech giants to turn recalcitrant again. So let’s stick with tax. 
2 months ago
mi-3.com.au

Qantas, Choice and ADMA warn marketers to ditch dead data sets as r...

Ill-conceived KPIs have led marketers down the murky path of less-than-informed consent. Now regulators are mobilising and it's time to ditch old-world data sets and processes, say those in the know from Qantas, Choice and ADMA. Clinging on to business as usual will prove highly risky, they warn, and tougher enforcement is coming sooner rather than later.
2 months ago