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Minda Smiley

Minda Smiley

Marketing Brew Editor at Morning Brew

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Email address
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Location
United States
Covering topics
  • Advertising
  • Marketing
Languages
  • English
Influence score
19
Media Database
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Minda Smiley
morningbrew.com

B2B digital advertising spend is growing, says eMarketer

Report says B2B display ads “took up a greater share of US ad spending than ever before in 2020.”
morningbrew.com

The CTA: Marketing Brew talks media spend with Empower

Cathy Shaffer, the agency’s chief investment officer, will discuss how to make the most of client budgets.
morningbrew.com

An Apple (update) a day keeps the marketers away: iOS 15 spurs more...

They come as the company builds up its advertising business.
morningbrew.com

This year’s ANA Masters of Marketing conference, recapped

Marketers from Lowe’s, McDonald’s, the NFL, and Unilever spoke at the hybrid event—here’s what they had to say.
morningbrew.com

The CTA: Marketing Brew talks brand purpose with Dr. Marcus Collins

Join us for a conversation with Wieden+Kennedy New York’s head of planning.
morningbrew.com

Pinterest opens up millions to give creators bonuses

Its new “Rewards” program is giving payouts to creators who meet certain engagement goals.
morningbrew.com

PepsiCo is building two divisions to improve its digital chops

The company said these “hubs” will be based in Dallas and Barcelona.

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morningbrew.com

The CTA: Marketing Brew talks sustainability with Delta

Join us for a conversation with the company’s senior manager of ESG strategy.
morningbrew.com

Kraft Mac & Cheese wants to be everyone’s comfort food— not just kids’

After years of marketing to families with kids, the brand is broadening its focus.
morningbrew.com

Away and Zola hire new CMOs ahead of new year

Both companies were heavily impacted by the pandemic but are expecting a busy 2022 as their businesses rebound.
morningbrew.com

Once again, marketers navigate addressing the pandemic in holiday a...

Some brands are veering away from mentions of Covid, while others—like Amazon and VRBO—are not.