Mike Driehorst

AI in Marketing Articles

Part 2 of SmartBrief’s Q&A with 4As CEO Justin Thomas-Copeland, talking about trends in the ad industry.

New 4As CEO Justin Thomas-Copeland talks about the evolving role of the trade group and agencies, the need to commercialize AI and creating an environment so talent can do their best work.

B Corp designation is just the start for purpose-led brands to differentiate themselves while developing great creative to make a positive impact.

2025 Super Bowl ads: SmartBrief is tracking where you can find which brands are advertising in the Big Game.

Here are 5 ways that brands can be a salve for national healing following the 2024 general election.

Reddit and other forums have gained prominence in Google search results of late, worrying some professionals. Linton Lewis of Sixth City Marketing examines Reddit’s role in Google SEO.

The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them.

Adam Rossow of Group RFZ helps marketers stay ahead of the curve by sharing three influencer trends he expects to unfold in 2024.

How can you get the best out of your email newsletter? Kent Lewis details how you can maximize your email newsletter performance via A/B testing, segmentation and other means.

Marketers have to stop ignoring the sizable site traffic referral activity due to dark social media. Capterra’s Meghan Bazaman details how to optimize content and track that valuable data.

What makes a solid email newsletter design? How do you market one? Kent Lewis lays out best practices for both in this part 2 of 3 series.

Livestream marketing taps into consumers’ desire for interactive and authentic experiences, writes ASV Experiential’s Adrian Si, who offers 5 examples to show that it’s a must-have strategy.

Angela Haynes details how businesses can incorporate mobile-first marketing strategies to reach today’s consumers.

Email calls-to-action are key in any marketing campaign. These five tips for creating powerful CTAs can help improve your email marketing results.

AI, omnichannel integration and sustainability are just some of the digital out-of-home (DOOH) ad trends to expect in 2024 … and beyond.

Brands can maximize their Super Bowl spots by running omnichannel campaigns, targeting placements strategically, embracing humor and evaluating effectiveness across media.

Michelle Collins of A\N/A explains how marketers must cultivate the next generation’s affinity for ultra luxury brands.

A survey of SmartBrief readers offers 3 best practices for multicultural marketing: Research, Represent and Respect.

Boathouse Group’s 2024 survey on CEO attitudes on CMOs and marketing reveals four key findings.