Mike Boylan

SBJ Power Up: SportAI lands major commercial contract

SBJ Power Up: Tennis Social AI opens pre-order for simulator

SBJ Power Up: OxeFit closes oversubscribed funding round

SBJ Power Up: NBA Africa accelerator unveils startup winners

When it comes to driving revenue growth amid the changing landscape of college sports, “everything has to be on the table. Everything has to be considered,” said Ohio State AD Ross Bjork to the crowd today at SBJ’s Intercollegiate Athletics Forum presented by Learfield in Las Vegas.

Super Bowl LIX sees another round of brand looking to stand out with advertisements, with at least 16 new brands jumping in with spots.

Meta Reality Labs COO Dan Reed at SBJ Tech Week in N.Y. talked about the technologies being developed by the company and how they can change how fans experience sports.

SoFi CMO Lauren Stafford Webb and Aflac SVP & CMO Garth Knutson spoke at the CAA World Congress of Sports on their companies' approaches to sports marketing.

A-B InBev brands Michelob Ultra and Bud Light bring their own unique approach to their Super Bowl spots to highlight each brand's point of view.

Super Bowl LX kicks off on Sunday, and along with the game comes a new batch of ads as brands look to get their products and services in front of viewers, with a slew of new advertisers in tech and health.