Michael Long

SportsPro has spent countless hours mulling the very meaning of athlete marketability. After 14 years ranking the world’s 50 Most Marketable Athletes, we might just finally be onto something.

For Asahi Group, the Rugby World Cup’s official beer partner, the seven-week event was an introduction to the global stage that could merit another round.

La Liga side’s club-dedicated streaming platform Barça One will feature more than 1,500 hours of programming.

The National Women’s Soccer League begins its 12th season buoyed by rising interest, new teams and clear commercial momentum. But what does the data say about the league’s sponsorship proposition?

Streaming service will also roll out dedicated PGA Tour FAST channel globally as part of new media rights deal.

City Football Group (CFG) recorded losses of UK£112 million (US$141.9 million) for the 2022/23 financial year despite generating record revenue of UK£877.1 million (US$1.1 billion).

Released in October, SportsPro’s 2023 ranking of the world’s Most Marketable Athletes was a who’s who of the most influential sports stars. Yet its true value lay in the data that underpinned it - and the stories that emerged as a result.

MLS franchise Inter Miami have signed another multi-year sponsorship in the wake of Lionel Messi’s arrival.

From the influx of sovereign wealth to the emergence of sports-dedicated funds, SportsPro picks out eight trends shaping the sports team investment space.

Proposed spinoff of Topgolf business set to take place in second half of 2025, just three and a half years since it was formed.