Meirav Devash

I’m low-key obsessed with facelifts right now, which is to say I’m a 46-year-old woman who’s confused by the person looking back at her in recent photos. And y’all, I know my angles. It’s not my imagination. Even my long-term partner asks, “What’s wrong?” more frequently. Nothing’s wrong. I’m aging. It’s the subtle shifts in my face that make me appear a little less fresh. A smidge more tired. Frankly, a little bit bitchier. I’ve been pretty chill about getting older until now. I’ve always taken…

You don’t have to be dry and uncomfortable.

A history lesson before you copy that “sugar skull makeup” tutorial from YouTube.

Cannabidiol is showing up in hundreds of skin-care, hair-care, and makeup products where it was once few and far between.

In 2017, we reported on Canadian model Catt Gallinger, the victim of an eye tattoo (also known as a sclera tattoo) gone wrong — those viral snapshots of her eye crying purple tears had people feeling shaken. To be clear, this isn’t a tattoo in the traditional sense. Instead, an artist, in this case, injects a tiny amount of ink under the conjunctiva (the clear membrane covering the front of the eye) and over the sclera (the whites of the eye). The procedure was developed about 10 years ago by bo…

You may not have heard of Thrive Causemetics yet, but once you clock the signature turquoise packaging, the Baader-Meinhof phenomenon kicks in and you’ll notice it cropping up everywhere — on your Insta feed, in magazines, and in YouTube videos by makeup artists like @NikkieTutorials and @KathleenLights. The buzzy brand sells one mascara every nine seconds (and mascara is just one of their 90 products). Even more impressive, they give one away — for free — every nine seconds, too, thanks to foun…

We rounded up the best-selling red lipsticks ever to hit makeup shelves.

Ready to feel more confident when reading your beauty products’ ingredient labels? Enter, the Allure Ingredient Index. In this comprehensive guide, you’ll find everything you need to know about the most in-demand (and under-the-radar) ingredients in your favorite skin-care products. We are living in the marijuanaissance. Thanks to CBD, cannabis is getting its glow-up, trading in the stoner image for a new one as a luxury wellness and beauty ingredient. Loosening of cannabis laws and the enthusia…

Seemal Desai, a dermatologist in Plano, Texas, has noticed more dark-skinned clients requesting the “service” over the last couple of years. And time and time again, he has turned them away. The black-market ask? IV drips of glutathione, a powerhouse antioxidant naturally found in our bodies. Its most notable side effect, however, is lightening the skin by deactivating the enzyme tyrosinase, which helps produce melanin. Desai, who is also the president of the Skin of Color Society, is troubled b…

Mercury, the Hermione of planets (rational, detail-oriented, good communicator) will go retrograde from March 5 to 28, which means you should prepare for everything you believe in to disintegrate into a pile of glitter. That’s because this particular Mercury retrograde will take place in Pisces (imaginative, compassionate, spiritual). Clearly, the two couldn’t be more different. As Mercury slows to a creep through its Astro-path, expect communication breakdowns, tech glitches galore, and a whole…

It’s all about finding the right undertones. Finding the right foundation shade can feel like an exercise in frustration, especially if you’re on the lightest or darkest ends of the color spectrum. Here, we’re focusing on the former category: “Those with pale complexions may have a lot of options on the market, but the struggle to find the right undertone and texture is real,” says makeup artist Katey Denno, who knows that mismatching your undertone can give your face a mask-like look. “A lot of…

You’ve likely heard of eyelid tape, the niche beauty hack that helps lift the area via eyelid stickers, fibers, or adhesives. They aren’t commonly found at most beauty retailers, but now there’s a new brand bringing them mainstream. Enter Magicstripes Eyelid Lifting Strips, curved silicone stickers that work like an instant lid lift by hoisting extra skin for a firmer, more wide-awake look. Also, enter me, who got super excited when I first saw these things. (They’ve been available in Europe for…

I’m being haunted by a seahorse. Ever since I saw Justin Hofman’s viral photo of that sad little ocean pony clinging to a plastic cotton swab, I’ve been aware of just how much plastic waste my beauty routine creates. Since the advent of plastics, humans have made 8.3 billion metric tons of the stuff. Of that, 6.3 billion metric tons have already been thrown out and 91 percent of that waste has not been recycled. I’m just one person contributing to a garbage mountain that threatens to suffocate t…

You’ve probably heard the phrase “once in a blue moon” used to describe rare occurrences. Maybe you’ve also heard the ballad “Blue Moon,” sung by doo-wop group The Marcels and later covered by Elvis. Blue moons have a saying, a song, and even corresponding beauty products, but what exactly are they, and what’s so great about them? Blue moons are astrologically significant, and so we spoke with a modern witch to find out what you should know about them — plus how to harness their energy for your…

Ever wondered how much impact one person can make in the world? Consider Jamie Lee Curtis. Isn’t she the one single person who taught us all about probiotics in yogurt in the first place? Before those Activia ads, few of us even knew we had a microbiome. In case you didn’t watch a lot of TV a few years back, a refresher: The human microbiome is composed of the bacteria in your body that keep your digestion regular and your body healthy. And that includes your skin. In fact, we’re landlords to mo…

There isn’t just one.

This Best of Beauty–winning flatiron straightens or adds languid waves without scorching your hair.

Dita! Kat! Maila!

Get ready to Chapstick ’n chill

Plus 9 other chocolatey beauty products.