Max Willens

More than 40% of publishers said they lost talent to the Great Resignation in 2021.

Just around one third of agency respondents said that their agency’s remuneration strategies would stay unchanged.

The broadcaster said it has 150 million deterministic individual IDs, and expects to have 200 million by year’s end.

The combined company still won’t be the biggest digital publisher on the block. But it will be more well-rounded than most.

Amazon wants publishers to drive their audiences toward the ecommerce platform’s shoppable videos. Many are skeptical.

The Philadelphia Inquirer is hoping it can turn one of its important beats into a launchpad for a new crop of virtual event franchises.

NBCUniversal now has more than 200 active retailers using the One Platform’s commerce tools and continues to press forward.

Amazon has already splashed out on two big podcast acquisitions, but it is taking steps toward building a brand as a podcast producer.

Nearly 3,000 people across the country are producing local news for the mobile app with little editorial oversight.

Substack has acquired Letter, a kind of public correspondence startup founded by Dayne and Clyde Rathbone.

LinkedIn would like to broaden its premium membership, and it’s hoping that access to paywalled content from premium publishers will help.

Add Group Nine Media to the list of publishers looking to future-proof their direct sales business with first-party data.

Gannett is participating in trials of FLoC and it is busy building out more audience segments to make it easier to do contextual targeting.

Over the past three years, Medium has spent next to nothing on advertising and has not spent any money at all on customer acquisition.

NewsPass ID is a single sign-on technology created for local news publishers who are trying to gather more first-party data from their users.

Contextual ad targeting has finally come back en vogue now that companies can no longer rely on tracking behavior across the internet.

A growing number of publishers see evidence that Facebook News has traction with at least a pocket of the platform’s gargantuan user base.

The business news publisher’s ad ops and product groups now sit in the same organization as its subscriptions team.

Publishers hoping to grow ad deals with experimental formats say brands have little appetite for anything that doesn’t easily fit into existing buying models.