Matthew Arevalo-Downes

This week, Meta announced Music Revenue Sharing, a new monetization option for its Facebook platform designed to lure creators back to its ad ecosystem. In other news, Snap’s gloomy numbers...

Marketers have done a great job in encouraging a wary public to embrace brands again, but now it’s on marketers to make sure their use of consumer data doesn’t sabotage...

Last-touch data accuracy is a top concern for 69% of DTC Marketers, yet click-based data still reigns as their primary measurement tool Measured’s The State of DTC Marketing Measurement Survey...

This week in executive leadership appointments, Kohl’s and Choice Hotels International name new CMOs, while Carhartt names a new chief brand officer. Kohl’s Appoints Christie Raymond As CMO Christie Raymond...

From gems to government to camping, Whitney Scott has lived the idea that “once you learn marketing, you can adapt to almost any job in any industry.” As CMO of...

According to a recent survey of 3,000 consumers aged 13 and up by Luminate, YouTube edged out Spotify and Apple Podcasts as the most used platform to listen to podcasts—but...

Michael Goodbody’s journey to CMO of FinTech company Dave is certainly unique, starting in professional sports, moving to journalism, then switching to FinTech marketing. Spending time at fast-growing financial institutions...

Consumers are returning more items than ever before when buying from social commerce marketplaces: Marketers should be aware of why some aren’t coming back after a purchasing misfire. Social Commerce...

While network television still commands the attention of millions, streaming services recently outpaced viewership for over-the-air and cable broadcasts. Now networks—and the brands that rely on them—are ramping up their...

Ashley Otah, Ayzenberg’s resident trendspotter, examines some of the most significant moves made by giants of commerce in this roundup of what’s trending on our timelines this week. Disney Disney...