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Matt Snodgrass

Matt Snodgrass

Author at marketingprofs.com at MarketingProfs

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Email address
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Influence score
30
Location
United States
Languages
  • English
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    Recent Articles

    marketingprofs.com

    CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]

    A chat with the CMO of Ceros about how challenging the CMO role has become, how virtual events will proceed, and how to provide moments of delight.
    marketingprofs.com

    A New Approach to Social Media: Aaron Templer on Marketing Smarts [...

    It’s time for marketers to approach social media in a new way. Join guest Aaron Templer for a conversation about neuroscience, community, and leadership.
    marketingprofs.com

    Building Communities and the Future of Event Marketing: Mia Masson ...

    Event Marketing: Marketing Podcast - Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is ...
    marketingprofs.com

    What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]

    Jimmy Rose of Content Snare talks crypto, podcasts, and how to create an audience for a product before you even monetize it.
    marketingprofs.com

    Creating a Human and Relatable Voice for Your Marketing: Mark Schae...

    In the post-COVID climate, small and midsize businesses are winning by using a human voice in their marketing, argues Mark Schaefer. Listen to the podcast here.
    marketingprofs.com

    Building Positive Company Culture While Intentionally Staying Small...

    Summer Friday President Rob Simone sits down with the Marketing Smarts podcast to discuss company sustainability, culture, and putting people first.
    marketingprofs.com

    Standing Out From the Crowd and Salsabrating the Good: Jay Whitney ...

    Standing out in a sea of larger corporations can be as simple as highlighting social causes. FoodStory Brands CMO Jay Whitney recounts his experience.
    marketingprofs.com

    The Power and Value of Brand: Maggie Gross on Marketing Smarts [Pod...

    Brand and value don't have to be completely divorced from one another, argues Maggie Gross in this episode of the MarketingSmarts Podcast. Listen here.
    marketingprofs.com

    How to Build Trust With Data Visualization: Caroline Jerome on Mark...

    Presenting data in a way that visually appeals to your audience can be a gamechanger. TBGA's Caroline Jerome speaks about data and more on the Marketing Smarts Podcast.
    marketingprofs.com

    Brand Positioning and Customer Insights: Debbie MacInnis and Allen ...

    Coming out of the pandemic, positioning and customer insights are especially vital to brands. Join USC professors Debbie MacInnis and Allen Weiss on the Markin gSmarts Podcast.
    marketingprofs.com

    'Be a Quitter Like Me'—Stories, Connections & Books: Bobby Lehew on...

    Personal interests can be just as important to your brand storytelling as professional ones, says Bobby Lehew. Listen to his Marketing Smarts Podcast here.
    marketingprofs.com

    The Power of One (Or How to Effect Change): Keith Jennings on Marke...

    Writer Keith Jennings shares his insights on effecting change and storytelling vs. narrative on the MarketingSmarts Podcast.
    marketingprofs.com

    This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [...

    Marketers should understand how the human brain makes decisions. Psychology, behavioral science, questionable experiments, and how these all relate to marketing--all in this podcast episode.
    marketingprofs.com

    Listening to Customers, Discovering Your Why, What, and How: Zendes...

    Zendesk went through a reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Product Marketing VP Lisa Kant explains.
    marketingprofs.com

    Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]

    Healthcare marketing is making a fundamental impact on people’s lives - helping with the Covid-19 vaccine rollout and providing life-saving information.
    marketingprofs.com

    What Makes Customer Experience: Jeannie Walters on Marketing Smarts...

    What makes a memorable customer experience? How can brands differentiate themselves via their CX they provide? CX wizard Jeannie Walters shares insights on this podcast.
    marketingprofs.com

    How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marke...

    To humanize a brand, marketers need to reframe their stories to be around people, instead of products and solutions. Our guests discuss how and give examples.
    marketingprofs.com

    Advancing Racial Justice, One Decision at a Time: Lee Deas on Marke...

    Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight change. It's the result of a series of meaningful decisions over time.