Matt Craig

The 25th annual of the posthumous success of deceased musicians, athletes and authors, from The Notorious B.I.G. to Jimmy Buffett. Plus: How Michael Jackson earned $3.5 billion in the afterlife.

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.”

The Big Machine founder discovered the billionaire pop star when she was just a teenager. With the $450 million fortune he made, he now runs successful businesses in Nashville’s holy trinity of entertainment—music, racing and whiskey.

Tom Brady continues his winning ways, ringing up the highest salary of any television personality, while TV’s top three chefs earned nearly $100 million combined. And the kings of late night are still laughing all the way to the bank—but not for long.

For years, tennis balls have been the sport’s fuzzy yellow scapegoat, blamed for poor play and even injuries. Now, the men’s tour finally has a plan to ensure consistency.

In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players with opportunities for creative input—and lucrative financial terms.

With a monster deal for the UFC’s media rights, David Ellison now has a seat at the table to decide the future of sports broadcasting—and the streaming wars.

UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS.

After signing a new $1.5 billion deal with Paramount, Trey Parker and Matt Stone are part of Hollywood’s most elite club.

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.

Weeks into its inaugural season, the Bay Area’s expansion franchise is blowing past league precedents for sponsorships and ticket sales—and even surpassing some pro men’s clubs.

George Clooney’s Good Night, and Good Luck became the first play to gross $4 million in a single week, but for most A-list stars the Great White Way isn’t paved with gold.

After years of booming entrepreneurship, the market is softening for celebrity-backed companies. But eye-watering earnings continue to roll in for the biggest female movie, TV and pop stars in the country.

The Harry Potter books transformed her from a single mother on welfare to an author with a ten-figure fortune—but her massive charity initiatives dropped her from the ranks of billionaires. Now, thanks to new Potterverse books, movies, a play, and several theme parks—and despite a divisive social-media presence—she is magically back in the three-comma club.

In a world where there are 25 minutes of previews before every movie, here's why studios pay millions to secure a spot in front of summer's biggest blockbusters.

While most sports teams beg for public funds, the microchip billionaire is going the other way by pouring money into a rink he ultimately doesn’t control—part of an even bigger real estate play.

The streaming giant has been unable to disrupt the video game market, but armed with massive resources and time, its new push to level up could leave its competitors in the dust.

Dana White will livestream his upstart slapfighting league on YouTube, a gamble that maintaining total control is worth giving up millions of dollars in guaranteed revenue.

For top-earning stars like Dwayne Johnson and Ryan Reynolds, appearing in movies is one of many ways they reel in their out-sized paydays.

Bondit Media Capital has spent more than $400 million to help produce hundreds of schlocky movies over the past decade. Now its founders are ready to take bigger risks and reap bigger rewards.