Maghan McDowell

Last year, luxury fashion and jewellery brands toned down their presence at Miami’s many art fairs. Now, they’re roaring back.

The Nike-owned startup became an example of how to build fandom around digital fashion. Now, it might be the canary in the coal mine.

With a new collaboration with emerging designer Kate Burton — and amid a post-election crypto craze — Syky’s Alice Delahunt and Nicola Formichetti share what they’ve learnt about convincing physical designers to make digital things and what to expect in the year ahead.

In a broad conversation during the Vogue Business Executive Summit, the chairman and CEO of LVMH North America spoke candidly about the ongoing post-pandemic climate and the needs of the evolving aspirational customer.

After a six-month hiatus, the mobile game launched by Lucy Yeomans mimics the glamorous elements of being a fashion editor, with the ability to buy real-life looks from brands like Jacquemus.

Pop-ups and exhibitions are using metaverse tech to create more memorable experiences, blending the practical with the fantastical at a time when the word ‘metaverse’ has faded from popularity.

The search giant is adding AI-informed product recommendations alongside a design-heavy personalised feed. It’s still grappling with the nuances of how people shop for fashion and luxury.

As more fashion and beauty brands use AI for design, content marketing and improving their internal systems, the question of how to do so ethically becomes even more burning.

As Meta and Ray-Ban extend the styles and capabilities of their smart glasses, they must stay the course on creating computers that mainstream consumers will want to wear on their faces.

The Paris-based fashion resale platform is adding computer vision to solve the unique challenge of specific searches among a vast product catalogue.

The LVMH VP of digital innovation outlines how she works with luxury brands to test new technologies, and where the group is focused next.

Colby Mugrabi’s Mmerch is launching a one-of-one collection of physical hoodies inspired by a Cryptopunk NFT and bedazzled with Swarovski crystals.

By making it easier to sell Coachtopia items on the peer-to-peer platform, Coach hopes to extend their life cycle.

Farfetch Platform Solutions, along with other platforms like YNAP’s, wanted to revolutionise and power online luxury. Now, the industry is looking to what’s next.

As Gen Z grows up and game-like shopping becomes more urgent, AI is decreasing the barriers to entry and making virtual stores even more compelling.

A startup has developed a way to produce one-of-one garments on demand, enabling designers to sell products before they are manufactured. We put it to the test.

When it comes to AI-generated content, looks can be deceiving. As brands test the technology, they must also create systems for distinguishing fact from fiction.

While tech giants are promoting highly visible uses of AI and AI-generated content on social media, tech startups are quietly finding ways to use these tools to influence traditionally created content.

AI wearables are bringing ambient computing to our faces, necks, fingers and lapels. Customers might not be ready.

First-party data and AI personalisation are the new areas of focus for marketers, even if third-party cookies stick around for now.