businessinsider.com
There are currently at least 40 celebrity beauty brands on the market — all experiencing varying degrees of success.Some, like Hailey Beiber’s Rhode, have gained a following among devoted fans; others, like Addison Rae’s Item Beauty, have quietly fizzled out, and still more, like Brad Pitt’s Le Domaine, have barely made a splash in the first place.Very few have become significant players, and even fewer have reached valuations high enough to catapult themselves to the top of the industry and the…
about 1 year ago