Lucy Shelley

“Cautious optimism” spread the industry after the IPA Bellwether Q4 2023 was released. But are marketers in danger of being overly optimistic?

The automotive industry is gearing up for some colossal changes and marketing strategies are having to keep pace. After founding DriveTribe with Clarkson and May, Richard Hammond and MD Dave Murdoch talk to PMW about its transformation from primarily video production into a full-blown marketing and media company.

For all registered users, watch the in-studio conversation with Hammond and Murdoch on the Performance Marketing Unlocked podcast.

From ethical analysis of campaigns to gen AI in ad targeting, here’s our round up of new ways to power up your tech stack.

Starting with the UK, Nielsen will expand YouTube CTV ads measurement into 11 countries, offering a more complete adspend picture.

Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?

From a cookieless advisory board and updates to MFA measurement, here’s our round up of new ways to power up your tech stack.

The biggest mistake marketers can make is expecting engagement.

It’s all been building up to this.

Elon Musk’s 'free speech' social platform discloses its content moderation practices.