Liz Gorny

It causes such clamour among attendees that many remix the identity, creating their own bootleg merch to hand out. We speak to the design team behind the coveted branding.

Attendees plummet, multiplex chains shut doors; cinemas, we hear, are dying out. But something doesn’t add up when you consider the silver screen’s lure over a new generation of cinephiles.

An increasing number of studios, agencies, platforms – and even an AI-infused service – are trying to help brands write better. So will brand writers soon gain the prestige of brand designers?

Does use of an archive make a creative project better, indisputably? And if references are currency, should we give them away willy-nilly?

Art deco typography, monk-approved logos and the ruling mood of toad: these are the trends we have been quietly bookmarking for the year ahead.

Animators and creative studios are beginning to upend expectations of AI, with unique use cases popping up in campaigns, short films and animations. Best-case scenario? It paints a more optimistic picture for the future of threatened disciplines.

As AI systems advance in unstoppable motion, the creative industry faces an era of rapid change. We give pause with Light and Shade, a series interrogating the challenges and opportunities at the heart of the AI-creative conversation.

When it comes to figuring out the environmental impact of AI as a creative collaborator, it’s smoke and mirrors. We try to cut through the plume.

As briefing documents become longer, more collaborative and more ambitious, it’s unclear whether they’re functioning as more blueprint or blindfold for creative teams.

With two leading chatbots getting major ads this September, AI companies are sprinting to be adopted culturally as well as technologically. But can anyone do for chatbots what Apple did for personal computing?