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Liz Gorny

Liz Gorny

Freelance Journalist at It’s Nice That

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Influence score
49
Phone
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Location
United Kingdom
Languages
  • English
Covering topics
  • Art
  • LGBT

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Recent Articles

itsnicethat.com

POV: Could Claude or ChatGPT be the next Apple?

With two leading chatbots getting major ads this September, AI companies are sprinting to be adopted culturally as well as technologically. But can anyone do for chatbots what Apple did for personal computing?
itsnicethat.com

Light and Shade: exploring creativity’s AI conundrum

As AI systems advance in unstoppable motion, the creative industry faces an era of rapid change. We give pause with Light and Shade, a series interrogating the challenges and opportunities at the heart of the AI-creative conversation.
itsnicethat.com

POV: AI is at its best when combined with traditional processes

Animators and creative studios are beginning to upend expectations of AI, with unique use cases popping up in campaigns, short films and animations. Best-case scenario? It paints a more optimistic picture for the future of threatened disciplines.
itsnicethat.com

Five graphic trends to keep in your sights in 2025

Art deco typography, monk-approved logos and the ruling mood of toad: these are the trends we have been quietly bookmarking for the year ahead.
itsnicethat.com

POV: How valuable is the obscure creative reference?

Does use of an archive make a creative project better, indisputably? And if references are currency, should we give them away willy-nilly?
itsnicethat.com

POV: Is the ‘brand namer’ the new graphic designer?

An increasing number of studios, agencies, platforms – and even an AI-infused service – are trying to help brands write better. So will brand writers soon gain the prestige of brand designers?
itsnicethat.com

POV: Cinema isn’t dying; we’re Letterboxd list-makers now

Attendees plummet, multiplex chains shut doors; cinemas, we hear, are dying out. But something doesn’t add up when you consider the silver screen’s lure over a new generation of cinephiles.
itsnicethat.com

How Figma built the identity for its mammoth design conference, Config

It causes such clamour among attendees that many remix the identity, creating their own bootleg merch to hand out. We speak to the design team behind the coveted branding.
itsnicethat.com

From Con Air to Oppenheimer, we chart the evolution of the bro movi...

Motion blur, spiked typography and vests – we analyse key art for action movies of the past, and investigate whether they’ve changed, with a so-called masculinity crisis upon us.
itsnicethat.com

Ming Hsun Yu uses graphic design and art to ask questions, seeking ...

Ming bounces between design collaborations for arts and culture clients, to putting colour markers and charcoal to paper in their art practice.
itsnicethat.com

A24 zine celebrates the extravagance of old multiplexes – especiall...

Designer Shira Inbar and illustrator Julia Dufossé join for Dream Theater, exploring the loudness and “liminal stillness” of the multiplex.
itsnicethat.com

The next phase of interface design? How AI could streamline the way...

Modem and Mouthwash explore a future where one umbrella interface handles everything you do on your device – texting, ordering an Uber, even monitoring your mood.
itsnicethat.com

POV: Why the rush for a new creative social media is leading us now...

Malcontent has been growing on Instagram for aeons, but the alternatives come with their own problems. We talk to creatives to understand the conundrum behind apps like Cara.
itsnicethat.com

Blinkink and BBC’s jam-packed Euros spot begs the question: what’s ...

Using a giant pinball machine as a metaphor for the Euros, the 3D animation features some details that are “visible for six frames”.
itsnicethat.com

Fantasy-lover Daytona Mess is beating the final boss: text typefaces

Planning towards a future foundry, Daytona Mess is currently on a master’s programme, passing out type handouts in the shape of swords in presentations.
itsnicethat.com

Hato sharpens Capture One brand with typeface based on lenses

New motion design by Connor Campbell Studio mirrors the actions of focusing, zooming and bulk image imports – a photographer’s everyday.
itsnicethat.com

Primark (very lightly) rebrands with tweaked logo and graphic portals

VCCP, the retailer’s creative agency, adapted and re-kerned Primark’s wordmark in line with a new type family from Colophon – Primark Basis.
itsnicethat.com

The Asda rebrand features fruit stickers and an unexpected approach...

Working with Colophon foundry, Havas has opted for a totally unicase headline typeface, and pinched the crossbar of the pound sign to indicate pence.
itsnicethat.com

Kartik Tuli is dismantling graphic design perfection, one project a...

Sculpture, web design, typography – whatever Kartik turns his hand to, there is an urge to let real world influences mess with standardisation.
itsnicethat.com

Headspace overhauls visual identity to become mental health all-rou...

The platform tries out new illustrations and a custom typeface to help it compete as a serious mental health coach service.
itsnicethat.com

PAC, the performing arts centre at ground zero, debuts its branding

“We needed to radiate mass appeal,” says Porto Rocha, the graphic design studio tasked with encouraging visitors to the World Trade Centre site.