businessinsider.com
This as-told-to essay is based on a conversation with Gene Caballero, a 44-year-old cofounder of GreenPal, based in Nashville. It’s been edited for length and clarity.I’m a cofounder of GreenPal, a platform that connects homeowners with lawn care professionals.After purchasing my first home, finding reliable lawn care for myself and my mom was a daunting task. Working in tech on the West Coast and watching companies like Uber, Lyft, and Airbnb get started opened my eyes to one of my cofounders B…
over 1 year ago