Laurie Sullivan

Consumer fatigue is driven not by ad message volume but by ads with irrelevant messages, according to a report analyzing Black Friday and Cyber Monday campaigns. Some 56% of consumers say message overload bothers them only when offers are irrelevant.

Google has begun displaying ads in AI Mode, the company's AI search engine, placing them at the bottom of the responses on the page. Ad results labelled with the sponsored tag resemble the organic link cards that serve up above.

The acquisition is focused on helping brands gain and maintain visibility online through organic and paid channels supported by large language models. Marketers need to ensure that their companies remain visible in query results as more consumers turn to LLMs.

AppsFlyer rolled out a series of products steeped in agentic AI to increase its market value and appeal to potential buyers ahead of a possible sale to investment firms - and to increase revenue for its clients.

The acquisition is focused on helping brands gain and maintain visibility online through organic and paid channels supported by large language models. Marketers need to ensure that their companies remain visible in query results as more consumers turn to LLMs.

Alphabet on Monday saw notable premarket stock gains after recent AI investments and technology launches, as trust in Google's automation grows and the company seeks to boost ad revenue through improved automated marketing campaigns.

Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezos, will start with a financial infusion of $6.2 billion, making it one of the most well-financed early-stage start-ups in the world, according to a report that cites people familiar with the company.

Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping 08/26/2025

Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezos, will start with a financial infusion of $6.2 billion, making it one of the most well-financed early-stage start-ups in the world, according to a report that cites people familiar with the company.

It's become a race to develop super AI capabilities and agentic agents, so when Microsoft CEO Satya Nadella responded to a post from Elon Musk on X claiming that OpenAI will "eat Microsoft alive," it caught the attention of the entire AI and technology industry.