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Lauren Johnson

Lauren Johnson

Senior Advertising Reporter at Business Insider

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Email address
l*****@*******.comGet email address
Influence score
71
Location
United States
Languages
  • English
Covering topics
  • Advertising

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Recent Articles

businessinsider.com

Pitch Deck: Kevel Raises $23 Million to Boost Retail Advertising - Business Insider

Earlier this month, the adtech firm Kevel announced that it had raised $23 million in a Series C round of funding to help retailers set up and run advertising businesses.Fourteen-year-old Kevel, formerly known as Adzerk, sells software that brands, including Klarna and Delivery Hero, pay a monthly fee for to manage advertising businesses on e-commerce websites. Kevel’s products help retailers sell search ads on e-commerce websites, provide an ad server to manage and place ads, and give access to…
9 months ago
businessinsider.com

The 33 Rising Stars of Adtech Solving Toughest Challenges - Busines...

With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry’s top talent.Big adtech firms, startups, publishers, and retailers are competing for staff to grab a cut of the ad money that big streamers like Netflix, Disney, and Amazon are making as advertisers shift budgets away from linear TV. And they’re hoping to cash in on the rise of retail media from the likes of Amazon, Walmart…
8 months ago
businessinsider.com

Meta Launches New Generative AI Tools for Advertisers - Business In...

Meta is giving advertisers more generative AI tools.For the past couple of years, Meta has leaned heavily into its AI ad product, Advantage+, which helps advertisers find the best platform and ad to place in front of someone. The tool is designed to steer advertisers toward finding audiences that lead to strong ad performance, which is measured in metrics like sales or website traffic.Now, advertisers can begin using Advantage+ to create the visuals and text of those ads. Meta’s AI can create fu…
8 months ago
businessinsider.com

IRL Social Startups Try to Combat Loneliness Among Millennials, Gen...

At a rooftop bar in New York City, small groups of six people — some previously strangers until hours earlier when they met for the first time over dinner — grabbed drinks and gabbed.“Are you here with 222?” people asked one another, quickly jumping into conversations about where they’re from, how they’ve tried (and maybe failed) to make friends as adults, and where they ate dinner an hour earlier.One of several emerging IRL-social startups, 222 launched in 2021 with a series of dinners in Los A…
8 months ago
businessinsider.com

Pitch decks 24 advertising startups used to raise millions: example...

After years of challenges securing funding, a new wave of advertising startups is raising millions.These companies aim to solve the industry’s big challenges, such as the death of third-party cookies, the shift from linear to streaming TV budgets, and helping advertisers run influencer marketing campaigns.But unlike their predecessors, these new startups are significantly smaller and more focused than many of the early digital advertising companies that raised hundreds of millions of dollars, li…
8 months ago
businessinsider.com

Adtech firm TripleLift strikes deal with Amazon to solve one of the...

Adtech firm TripleLift has partnered with Amazon to allow advertisers to extend campaigns beyond Amazon’s own websites.Amazon sellers who use the e-commerce giant’s demand-side platform to buy programmatic ads can use the assets from their Amazon pages and run them in publishers’ native ad display formats across the web. New York-based TripleLift, founded in 2012, sells these formats on behalf of publishers, and the ads are designed to resemble publishers’ content.Advertisers can promote informa…
7 months ago
businessinsider.com

How Olive-Oil Brand Graza Used Influencer Marketing to Rule Social ...

Two-year-old Graza has popularized squeeze bottles filled with olive oil that appear in seemingly every food influencer’s social videos. And those influencers are playing a key role in the brand’s largest product launch to date beyond the squeezable bottles: Beer-can refills.On May 9, Graza rolled out beer cans of olive oil, sending the new product to about 300 creators, said Kendall Dickieson, head of social and influencer marketing for Graza. The goal was to show people how to refill the signa…
7 months ago
businessinsider.com

Mobile-Marketing Startup Tappa Raises $4.9 Million: Pitch Deck - Bu...

Big privacy moves from Apple and Google have made it harder for marketers to measure and track campaigns over the past few years.Mobile-marketing firm Tappa wants to help brands with some of those problems by driving traffic and engagement within mobile apps. The firm is pitching a software-development kit, or SDK, that app publishers can use to create branded mobile keyboards in their apps.Tappa raised $4.9 million in a seed round of funding led by Alicorn Venture Partners to expand its product…
7 months ago
businessinsider.com

Box office struggles: Memorial Day weekend sales hit lowest since 1...

Hollywood is betting on movies like “Furiosa: A Mad Max Saga” and “Garfield” to bring people to movie theaters this summer, but box office sales were weak during the critical Memorial Day weekend.Warner Bros. claimed “Furiosa: A Mad Max Saga” brought in $25.6 million in ticket sales through Sunday. Meanwhile, Sony expects “Garfield” to make $31.9 million from total Memorial Day weekend sales through Monday. The film studios self-reported ticket sales, and each reported their movies as the No. 1…
7 months ago
businessinsider.com

Basketball legend Bill Walton dies at 71 after cancer battle - Busi...

Basketball legend Bill Walton has died after a prolonged battle with cancer, the National Basketball Association announced on May 27.Walton, 71, played center and won two National Collegiate Athletic Association titles while playing with UCLA. He later won two NBA championships after joining the league — one with the Portland Trail Blazers and one with the Boston Celtics. Walton was the NBA’s MVP for the 1977 to 1978 season. Walton was named one of the sport’s Top 50 players by the NBA in 1997.…
7 months ago
businessinsider.com

DoubleVerify and Integral Ad Science Face Fresh Brand Safety Scruti...

Over the past decade, rival adtech firms DoubleVerify and Integral Ad Science have solidified their positions as leaders in the ad verification space. But in the past year, the vibe toward verification’s leading duo noticeably shifted.Verification firms work like insurance companies for digital advertising, providing technology that helps advertisers avoid unseemly content, bots, unviewable placements, or ads being served in the wrong geographies.As new ad platforms like Snap and TikTok emerged,…
7 months ago
businessinsider.com

Oracle Shuts Down Advertising Business After Spending Over $4 Billi...

Oracle is getting out of the advertising business.The company disclosed that it plans to wind down its advertising division while reporting its fourth-quarter earnings for its fiscal year of 2024. Advertising brought in $300 million during the fiscal year, down significantly from $2 billon in 2022, as Business Insider has previously reported on.Oracle spent more than $4 billion acquiring companies to compete for ad dollars over the years. In 2014, Oracle bought marketing tech firm BlueKai for a…
6 months ago
businessinsider.com

Affiliate-marketing firm Button is launching a retail advertising p...

Marketing tech firm Button wants a piece of retail media.The company has long pitched affiliate tools that deep-link to product pages for publishers, creators, and retailers. Publishers, for example, use Button’s tools to link to products recommended by affiliate teams. Publishers then receive a percentage of sales from people who buy products after clicking through the links. Button drives $1 billion in affiliate sales each month, CEO and cofounder Michael Jaconi told Business Insider.Now, Butt…
6 months ago
businessinsider.com

'Premium Content' Is Center of the Debate in Digital Advertising - ...

Publishers are racing to be known for “premium” content to keep advertising revenue afloat, but there’s a swirling debate in the industry over how to define it.For years, advertisers and publishers have chased scale to reach as many people as possible. But with growing concerns about “made for advertising” websites that cram ads onto pages, third-party cookies going away, and the growth of streaming TV, the push to go niche with premium content is becoming a bigger selling point for marketers.Bu…
6 months ago
businessinsider.com

Big Silly Trivia Game Is Helping Women Make Friends, Combat Lonelin...

In February, content creator Natalie Shine hosted a small group of friends over Zoom to play a game of pop-culture trivia. The game’s goal was to create a space for women with similar interests to connect online.By April, the live weekly trivia game had 1,000 players, primarily Gen-Z and millennial women who found it through friends and Instagram. Shine said 5,000 women played the game during the first season, which lasted about two-and-a-half months.The game, called The Big Silly Trivia Game, i…
6 months ago
businessinsider.com

Amazon's Rise in TV Could Be Boosted by a New Startup Called Gigi -...

A new Amazon-focused advertising firm wants to cash in on Amazon’s growing streaming business.Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. Cofounder and CEO Adam Epstein said the goal is to help brands shift their TV ad dollars into Amazon’s ecosystem because of Amazon’s rich data about what people buy and look at online. He said Gigi is initially focused on helping brands buy Prime Video ads through programmatic technology.Since la…
6 months ago
businessinsider.com

Retailers are teaming up with Meta and Google as they fight Amazon ...

To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
6 months ago
businessinsider.com

How Amazon's NFL pitch is winning over advertisers, while Netflix's...

Amazon is pulling ahead of Netflix in the battle for TV advertising.Both companies made a splash at this year’s upfront presentations, where streamers make their pitches for the nearly $70 billion in annual TV ad spending and advertisers seek to lock down the bulk of their annual TV ad commitments.But among newer streamers, it’s Amazon that’s winning advertisers’ wallets, several ad buyers told Business Insider. Amazon has a bigger ad-supported audience, a larger sports footprint, and lower pric…
6 months ago
businessinsider.com

Advertisers are pumping money into Meta and TikTok to find customer...

Brands are finding it a lot more complicated to get new customers on social platforms than it was in previous years.It used to be that new direct-to-consumer brands could reliably find customers interested in trying out their products by advertising on Facebook and Instagram. Early DTC successes like Warby Parker and Glossier rose to success in the 2010s by building community on these platforms while eliminating the retail middleman.But lately, because of changes to how apps can track customer b…
5 months ago
businessinsider.com

How an ad agency is using a residency with artists to help marketer...

The Brandtech Group is launching a residency program to help creators make ads using generative AI tools like Midjourney and ChatGPT.
5 months ago
businessinsider.com

Running clubs are surging in popularity, and all types of brands ar...

Brands are increasingly sponsoring the boom of running clubs to distribute products and connect with people at IRL events.
5 months ago