businessinsider.com
After freezing hiring last year, Amazon has ramped up hiring for Amazon Ads — Amazon’s advertising division that made $12 billion in the third quarter and is one of Amazon’s fastest growing areas.As of Dec. 8, Amazon Ads had more than 400 open roles across 12 teams on its career site, up from 29 open roles in January, according to its career website.Several of the roles are for new products like Sponsored TV — Amazon’s push to grab streaming TV dollars from small to midsize brands.To better unde…
5 months ago
businessinsider.com
Business Insider is seeking nominations for its rising stars of brand marketing. Please submit your ideas via this form.Like our annual list of the rising stars of Madison Avenue, this list features up-and-coming talent, but at brands rather than agencies. Check out last year’s list here.The candidates shouldn’t be CMOs or other high-ranking marketing executives, but the people working behind the scenes to create the future of marketing at established and up-and-coming brands.They are tackling m…
5 months ago
businessinsider.com
Adtech startups had a particularly difficult time raising money in 2023 compared to last year, due to high interest rates and because advertisers pumped the brakes on ad spend due to economic concerns.455 adtech and martech companies globally raised funding so far this year, compared to 802 companies in 2022, according to data from PitchBook. The data looks at companies that raised at least $1 million per round.Still, companies successfully raised money. Some did so by pitching solutions to big…
5 months ago
businessinsider.com
2023 was a tough year for the advertising industry, but one that also opened up tons of new possibilities and opportunities.While ad spend cutbacks continued due to economic volatility, big tech giants like Meta and Google that saw their ad businesses flounder in 2022 returned to growth this year. However, that growth was not spread evenly across the ad industry, as evidenced by the bankruptcy of adtech firm MediaMath and several flat quarters for Snap.Meanwhile, the generative AI explosion open…
4 months ago
businessinsider.com
Instacart is turning to Google to maximize the value of the ads it sells so that it can grab a bigger chunk of the fast-growing retail media market.Under the deal, Instacart will use Google Shopping ads to get consumers to buy products from Kraft Heinz, Danon, and others on its platform.Instacart will use its own shopper data to target consumers so it can, for instance, send an ad for Kraft Heinz’s Philadelphia Cream Cheese to a repeat Instacart shopper searching for cream cheese on Google.Insta…
4 months ago
businessinsider.com
Job website Indeed is rolling out new advertising tools to help companies find potential employees across the web.Indeed has long had an ad business that allows companies to buy search ads on Indeed’s website. Those ads can now run on publishers’ websites that target specific pools of job candidates — like tech workers.The first ad network Indeed is launching is called the Tech Network, which companies can use to place display ads on 50 tech websites — including The Next Web and developer-focuse…
3 months ago
businessinsider.com
Public data company LiveRamp has agreed to acquire five-year-old startup Habu in a cash and stock deal valued at $200 million.LiveRamp helps companies including Kimberly-Clark and Danone use data to target ads across the web and TV. It also helps marketers use their own first-party data for targeting without third-party cookies.Habu’s software sets up so-called data clean rooms that lets two or more companies share data to see if they have any overlap with their customers. Clean rooms are design…
3 months ago
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PepsiCo’s lemon-lime soda Starry is only one year old, but millions of US consumers will soon see its first-ever Super Bowl ad, as it battles to steal share from stalwarts like 7-Up and Sprite.Super Bowl ads come with massive reach and a price to match. Last year’s game averaged 115 million viewers, according to Nielsen — and a 30-second spot this year costs over $7 million, up from $6.5 million in 2022.But that price is worth it for Starry and other first-time Super Bowl advertisers, like Popey…
3 months ago
businessinsider.com
Retail media, where retailers use their data to power ads, is poised to grab $60 billion in US ad spend this year, according to Insider Intelligence.Most of these ads appear on retailers’ own e-commerce websites, so selling ads offsite is the best chance for retailers to grow those ad budgets. It’s also highly competitive, because many retailers are trying to claim those opportunities.Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, ac…
3 months ago
businessinsider.com
Amazon is set to launch a new privacy tool for advertisers that competes with Google and data firms.The e-commerce giant plans to roll out a data clean room for European advertisers as part of its preparation for the European Union’s upcoming legal regulation called the Digital Markets Act, according to a blog post published on January 31.The clean room will allow advertisers to independently vet the performance of campaigns that use Amazon’s data, the company said in the post. An Amazon spokesp…
3 months ago
businessinsider.com
ViralMoment, which uses AI to analyze short-form social videos on platforms like TikTok, raised $2.5 million in seed funding.VC firm Supernode Global led the round. Crush Ventures, Duo Partners, Carnegie Mellon University, and Techstars also participated.ViralMoments CEO and cofounder Chelsie Hall got the idea for her startup after she struggled to find the right tools to help the US Department of Defense and the Department of State understand what people talked about in online videos.Founded in…
3 months ago
businessinsider.com
Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. The goal is to drive consumers to storefronts on both the consumer-facing Shop app and Shopify’s web-based storefront, which launched last November.This new program, called Shop Campaigns, is the first time Shopify is providing full marketing services for its merchants. Shopify allows consumers buying through Shop to redeem cashback offers. Those offers will soon be promoted as ads on…
3 months ago
businessinsider.com
The Trade Desk CEO and founder Jeff Green thinks that Google missed its chance to build an advertising product that works without using third-party cookies.Google plans to kill third-party cookies that track how ads are targeted and measured this year from its web browser Chrome, and it started by killing 1% — equivalent to 30 million users — in January. To replace cookies, Google is pushing marketers to test cookieless ads with its own set of technologies called Privacy Sandbox.According to Gre…
2 months ago
businessinsider.com
Some small businesses and performance advertisers using Meta’s Ad Manager platform were hit with an unexpected glitch last week that caused ad prices to soar over 100X, in one instance.This resulted in them burning through their daily ad budgets within hours, keeping them from running further campaigns, which cost them potential sales.Business Insider spoke to ad buyers impacted by this glitch, who spend hundreds of thousands of dollars monthly with Meta on behalf of small businesses and direct-…
2 months ago
businessinsider.com
There’s a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth.Adtech firms including The Trade Desk, AppLovin, PubMatic, and Magnite posted positive earnings for the fourth quarter of 2023 amid a tough market. PubMatic’s stock jumped 25% after reporting fourth-quarter earnings, while AppLovin’s stock bounced up 13 and The Trade Desk’s stock went up 18%. These companies help buy and sell digital ads, and they’re racing into new areas of gr…
about 2 months ago
businessinsider.com
In the summer of 2020, Jeff Green, CEO of the largest independent adtech firm The Trade Desk, casually mentioned during a virtual event that his company would launch a replacement for third-party cookies.“It will be ubiquitous just like a cookie,” he said, calling it Universal ID 2.0.Cookies are bits of software code used to target and measure ads. With Google vowing to stop letting advertisers use them in its popular Chrome browser this year, adtech companies and digital publishers are scrambli…
about 2 months ago
businessinsider.com
We’re seeking nominations for Business Insider’s third annual list showcasing the rising stars of advertising tech, and we want to hear from you. Check out last year’s list here.We’re looking to spotlight early- and mid-career professionals who are not part of the C-suite but are working behind the scenes to develop cookieless technology and solutions for advertisers, new data models, and approaches to digital advertising. These people also have big ambitions to be the future leaders in the indu…
about 2 months ago
businessinsider.com
Amazon’s push to grow its $47 billion ad business beyond its core search ads is starting to gain steam with advertisers.Laura Meyer, the founder and CEO of Envision Horizons, an Amazon agency, said about 70% to 80% of advertisers’ Amazon budgets were going to search ads that drive sales. But Amazon is increasingly investing in advertising technology to grow its ad business beyond search placements and better compete with giants such as Meta and Google.Over the past couple of months, Amazon has a…
about 2 months ago
businessinsider.com
Target quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands.Target’s advertising arm, Roundel, is launching a program called Roundel Media Studio that allows brands to buy search ads directly from Roundel’s sales reps. Search ads appear as sponsored products when people search for a keyword — such as “snacks” — on Target’s website and app.A spokesperson for Target said the new program aims to give advertisers more ways to run campaigns. They added…
about 1 month ago
businessinsider.com
Earlier this month, the adtech firm Kevel announced that it had raised $23 million in a Series C round of funding to help retailers set up and run advertising businesses.Fourteen-year-old Kevel, formerly known as Adzerk, sells software that brands, including Klarna and Delivery Hero, pay a monthly fee for to manage advertising businesses on e-commerce websites. Kevel’s products help retailers sell search ads on e-commerce websites, provide an ad server to manage and place ads, and give access to…
about 1 month ago
businessinsider.com
With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry’s top talent.Big adtech firms, startups, publishers, and retailers are competing for staff to grab a cut of the ad money that big streamers like Netflix, Disney, and Amazon are making as advertisers shift budgets away from linear TV. And they’re hoping to cash in on the rise of retail media from the likes of Amazon, Walmart…
16 days ago
