newyorker.com
Yet, just as sabermetrics transformed baseball, data is coming for fashion, supplementing the hemline index—the theory that skirt lengths rise and fall with the stock market—with data lakes, traffic-share analyses, and lots of graphs. The other day, Alexandra Van Houtte, the Bill James of the catwalk, was sitting in a conference room in the Ninth Arrondissement of Paris. Her company, Tagwalk, is known as “Google for fashion.” But, instead of typing “weird rash” or “post office hours” into its fr…
12 months ago