Larissa Faw

Under the deal, employees from both businesses are shifting into the new entity that will be headquartered in London and led by Havas UK Chief Operating Officer Paul Ward.

Grocery chain Lidl is appointing Novus Next as its multichannel media planning and buying agency across its U.S. footprint after a competitive review.  Lidl U.S. had been on hiatus from paid media for some time. Starcom was its last U.S. media agency. The scope covers all 140+ East Coast store…

The Ad Council is collaborating with an investment firm created by Melinda Gates to get middle schoolers to open up about their emotions.

Strategist Ryan McDaid is joining Mojo Supermarket. The agency has also hired two group brand directors. McDaid is best known for his work at Droga5 leading strategy on iHOP, Hennessy and most recently heading up the strategy department at Samsung’s Brand Studio. This new role reunites him w…

Publicis was the incumbent on the Fiat-Chrysler business, which it won in 2016, and WPP’s MediaCom was the incumbent for PSA Group, holding the account since 2017.

According to a new report from Conill, Hispanics are 57% more likely than the general population to use social media as main source of information.

The brand has selected WorkInProgress as its new creative AOR while media planning and buying has moved to Haworth.

CEO Joe Maglio said the executive realignment enables “our people to play to their strengths,” and ensure talent is in the best position to contribute to agency success.

The new responsibilities include end-to-end commerce services for the consumer packaged foods company.

When the Ad Council slated its calendar for 2020, the organization had expected a busy year. Among its many projects, the group was developing messaging around registering to vote in the Presidential elections, mental health, youth vaping, Empowering Girls in STEM, as well as expanding its popular…

Inspire ranks as the U.S.’s fourth-biggest restaurant company and hopes to better align its media approach.

The assignment includes brand strategy, creative, planning and production across TV, video, out-of-home and in-store.

Starcom will cover all direct response, brand and advanced TV investments in the U.S. and Canada for Vistaprint, maker of business cards and other print products. .