Krystal Scanlon

Tesco’s Nick Ashley talked about its latest Upfront, the importance of shopper data, and how much its ad business impacts profit margins.

What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid. 

LinkedIn's head of ads measurement, Jae Oh, explains why he believes the platform is "phenomenally cheaper" than others in the market.

The entertainment platform has dangled cash, credits and fully-funded deals to supercharge U.S. Shop spending.

Introducing MAVs was always about offering more transparency and clarity about the platform’s methodology of reach.

As Netflix marks three years of its ad business, the platform now expects to be a core part of every major media plan.

It's no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.

Reddit joins Meta, Google, TikTok, et al, which have each launched similar products to target SMBs, and secure more consistent revenue.

As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.

When not even the bigger spenders on X can give their ad dollars to the platform, because it's broken, that’s a concern.

In less than a year, OpenAI execs have stopped the scorn and instead embraced the advertising world. We trace each tentative step.

With Washington waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers that Q4 is safe.

While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.

With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.

Sponsored Snaps placement was rolled in October 2024, but Snap is hoping the incentives will drive more adoption.

A new U.S. TikTok app and relying on TikTok's 170 million users to migrate over, means starting from scratch.

Google's first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

The departure of Perplexity's ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.

There’s rarely a dull moment in platform land but even by those standards, this year has been unusually turbulent.

Snap's head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around its creator efforts.