Kimeko McCoy

WPP's 2025 was marked by financial woes and a new CEO, Cindy Rose, as the holdco eyes 2026 with its new AI platform.

The Digiday Podcast breaks down the prerequisites for OpenAi's ad business and why holiday shopping could fast-track its ad roadmap.

As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.

Marketers dismiss the rise of "AI slop" backlash, betting that authenticity and quality will ultimately engage audiences.

Adopting gen AI and synthetic audiences, Kind's marketing overhaul is cutting creative time and shifting agencies into strategic partners.

Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.

Despite the AI hype, the flood of synthetic social and backlash to 'AI slop' isn’t boosting the value of human-created influencer content.

AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.

AI-powered 'agency-in-a-box' tools are redefining the creative landscape, forcing independent shops to innovate or be outpaced by automation.

The agency holdco hopes its new product can open up SaaS revenue. But tech companies are right on its tail.