Kimeko McCoy

Independent advertising agencies say DSP giants block direct seats and fee relief despite spend commitments.

Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.

Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that about any of the last 10.

Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.

Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.

Ads now invade fridges, car dashboards and AI search, testing consumers’ tolerance and the value exchange.

Creator marketing is mirroring programmatic ad tech and AI ad-stack automation, but risks turning trust into inventory.

Google’s AI crawlers erode publisher traffic, but blocking them risks losing vital referrals and legal blowback.

Marketers want more than shoppers. They're chasing fandoms to turn audiences into communities and brands into something people care about.

Brands are adding creators to their AI search strategies as marketers look for new ways to influence what chatbots say about them.