Keith Nissen

Nearly three-quarters of surveyed internet adults in the US watch sports and the majority watch at least one of the four top US professional sports leagues: NFL football, MLB baseball, NBA basketball and NHL hockey.

As of March 2025, a meaningful slice of US consumers reported spending less at retail stores and online compared to last year. Some Americans are cutting back their restaurant dining, cinema attendance and even online video subscriptions.

Women’s sports — especially basketball and soccer — are growing in popularity in the US. Nearly one in five survey respondents reported following either NCAA women's basketball, the WNBA or FIFA women's soccer — an increase of 4 percentage points over six months.

The recent S&P Global Market Intelligence Kagan US first-quarter 2024 Consumer Insights survey indicates that 48% of internet adults in the United States watch NFL football games. The league is also making strides in Europe, with regular season matches planned for cities like London, Munich, and Barcelona during the 2024/2025 season.

Every March, most college basketball fans tune into a steady stream of NCAA basketball tournament games until a champion is crowned. This report, based on recent Consumer Insights survey data, profile

With the exception of China, cinema attendance has been gradually returning to near historic levels. However, the percentage of frequent movie-goers varies greatly across the markets surveyed in S&P G

Approximately nine in 10 children ages 6-12 and teenagers ages 13-17 in the US have access to at least one internet-connected device for personal use, according to recent Kagan Consumer Insights surve

The adoption of subscription video-on-demand and free, ad-supported TV services has plateaued in the US with over 80% of internet households watching online video, according to a recent Kagan US Consu

Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors)

How social media is used is generational, with young American social media users relying on their apps for news, entertainment discovery and content as well as everyday product and service information