Katie Lance

To help you avoid mistakes that will hamper your growth and damage your online presence, social media expert Katie Lance lays out the most common marketing myths and why they’re wrong.

By staying up-to-date on these trends and adapting their social media strategies accordingly, real estate professionals can position themselves for success in 2023 and beyond.

Is it over for real estate agents to post their listings on Facebook? Here’s what’s going on and why you don’t need to worry.

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play.

This Valentine’s Day, show the people who mean the most to you how much you appreciate them. Here are five ideas to get you started.

The social networks are all aflutter this week with news of the latest video app - Vine. Twitter announced on it's blog: Today, we’re introducing Vine: a mobile service that lets you capture and share short looping videos.

Let's face it, in real estate, people do business with agents they know, like and trust. This is a mantra I have heard over and over again at countless events across the country.

One of the easiest things you can do to drive more likes, comments and shares on your Facebook business page, is to cross-promote some of your posts on Twitter. According to Facebook, only about 16% of the people who like your page actually see your status updates.

Facebook just announced a new update to their mobile app for the iPhone and the iPad. If you have not updated your app - run, don’t walk! The Facebook mobile app is historically clunky, slow to load and missing so many of my favorite desktop features.

The new Facebook Camera app launched just recently in the iTunes Store for the iPhone only (not yet available for the iPad). It is a great, lightweight, camera-only app just for Facebook. It definitely resembles Instagram, the photo-sharing app that Facebook recently purchased for $1 billion. I was thrilled to see the new app and took it for a test drive this weekend. I found it fast and lightweight and super-easy to use. I also loved being able to scroll through all of my friends’ photos they…

We all get stuck in a rut. Same hairstyle.

The Facebook and real estate community has been buzzing since Zillow.com® announced a little over a week ago, that they had teamed up with Pulte Homes®, one of America's largest home builders, to give away a new, $350,000 Pulte home in the “I Want a New Home Sweepstakes” through their Facebook page.

Anyone who knows me knows I love HootSuite. Why? I think HootSuite is the preeminent tool if you are going to manage multiple social media accounts for your real estate business.

Being a real estate agent is more than just understanding the market and the houses listed for sale – it is about knowing your local community inside and out. Realtors know their local neighborhoods better than most people.

One of the best parts about Facebook business pages are the ability to add custom tabs. For a while, real estate agents were somewhat limited to what type of tabs and apps were available specifically to them and their needs. Recently, we are seeing more and more companies come out with options and tabs specifically for Realtors’ Facebook pages. Just announced yesterday on their blog, Zillow has expanded its free package of Web tools and is now offering Facebook Tabs. According to their blog, “Zi…

From Future of Real Estate Marketing

The more I use my iPad, the more I see how valuable it is for real estate agents. In addition to the "cool factor" - there are tons of great productivity tools for real estate agents and brokers.

Note: I asked Joseph Walla, cofounder of HelloFax to write a guest blog for FOREM. Why? Isn't faxing a thing of the past?  The reality is that even in 2011, trying to send and receive a fax can be a still be a royal pain - special equipment, special paper, special phone line, and the list goes on.

Exactly 3 years ago yesterday, Seth Godin posted a blog post entitled: Advice for real estate agents (quit now!) First of all I love Seth’s blog. I love his wisdom and take on technology, business and the world around us. So when I saw he specifically wrote an article for real estate agents, my ears perked up. He begins by saying: “You should quit selling real estate. I’m serious. Quit being an agent. Get a job doing something else. Some of you have been waiting to hear that. My pleasure.” Anyo…