Katie Hicks

From Fat Bear Week to “fluffy cow” bison PSAs, the agency is reaching millions of followers through “edutainment.”

Ahead of the Marketing Brew Summit, CMO Manu Orssaud shared insights into how the brand stays on top of culture to drive loyalty.

CMO Craig Brommers told us that “every single marketing metric” is up since the controversial campaign rolled out in July.

How Chili’s continues to drive sales from social media

“We were very early adopters in something that felt crazy [at the time], and now social media feels crazy,” Jack Constantine, the brand’s chief digital officer, said.

The mayo brand reunited Billy Crystal and Meg Ryan at Katz’s Deli after 36 years for its Super Bowl campaign.

As the official sunscreen of the US Open for the third year in a row, the skin-care brand is going all-in on tennis.

Here’s what’s taken over our feeds this week.

With the brand’s first Super Bowl ad on the horizon, we spoke with Manu Orssaud about experimentation in marketing and toeing the line of too far and just far enough.

According to research, nearly half of Black influencers said they received below-market offers, at least in part because of their race.

The tech and media industries also saw high turnover among women, per data from She Runs It.

Some have been quick to point out the app’s...questionable wording and design choices.