Katie Hicks

The latest on the US TikTok ban and Australia’s world-first social media restrictions for kids under age 16.

Nicole Weltman, head of social and PR at Taco Bell, shared how the brand listens to and delivers on what its fans want online.

Alex Kalatzis, director of marketing and communications at Tower 28, shared how the beauty brand strategically uses skits to drive results.

As customers cut spending, brands are increasingly positioning their products as part of an aspirational-yet-accessible way of life.

We spoke with Brent Mitchell, VP of social media and influencer marketing at Sephora, about why the brand is going all-in on affiliate.

From Fat Bear Week to “fluffy cow” bison PSAs, the agency is reaching millions of followers through “edutainment.”

Ahead of the Marketing Brew Summit, CMO Manu Orssaud shared insights into how the brand stays on top of culture to drive loyalty.

CMO Craig Brommers told us that “every single marketing metric” is up since the controversial campaign rolled out in July.

From “Alwayz Bratz” to “Roomies,” brands are seeking to entertain viewers in hopes of building brand affinity and reaching savvy, ad-averse audiences.

Through creating random, out-there posts, the sandwich-cookie brand has become a household name among younger consumers.

“We were very early adopters in something that felt crazy [at the time], and now social media feels crazy,” Jack Constantine, the brand’s chief digital officer, said.

What Lush learned from three years of being mostly offline

From customer and influencer trips to longer-form content, here are the trends experts are watching.

Brands are working with child influencer accounts, targeting messages to parents of tweens, and evaluating “strategic and creative guardrails,” one agency exec said.

Janina Lundy talks creator representation and equity ahead of the Marketing Brew Summit.

As the official sunscreen of the US Open for the third year in a row, the skin-care brand is going all-in on tennis.

Here’s what’s taken over our feeds this week.

With the brand’s first Super Bowl ad on the horizon, we spoke with Manu Orssaud about experimentation in marketing and toeing the line of too far and just far enough.

According to research, nearly half of Black influencers said they received below-market offers, at least in part because of their race.

The tech and media industries also saw high turnover among women, per data from She Runs It.