Katie Deighton

Unique shades—often mixed by a designer and authorized with color authority Pantone—supplement branding in a visual era.

Unique shades—often mixed by a designer and authorized with color authority Pantone—supplement branding in a visual era.

But media buyers’ appetite for in-game ads remains middling—for now.

Certain carriers are loosening decades-old rules on more formal appearance and uniforms as they look to recruit personnel and keep those they have.

U.K. grocers are tweaking labels on milk and scrapping dates on produce in a move to avoid throwing away food that’s safe to eat.

Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a sale is made at a card terminal. But old hardware, outdated software and retailer animus have slowed that.

The rebranding was challenged by a restaurant and retail delivery company already using the ‘Favor’ name.

Some businesses are figuring out how to harness the buzzy technology to improve online chat functions, though executives are wary of AI’s tendency to get things wrong.

Companies say that by reducing plastic packaging, using recyclable materials and using less material overall will help their products stand out and remain competitive among a more environmentally-conscious consumer base, despite the repackaging costs.

“I’m banging my head against the wall.” Camps divided in fallout from efforts to make documents easier to read. “I regard Calibri as perfectly readable but less dignified.”