Kaila Colbin

All the greatest ads are surprising. They can be surprisingly dramatic, fun, or touching. Without the surprise, none of the other emotions land.

In wartime, millions of people are turning to social media to stay informed. But information -- at least, accurate information -- is hard to come by these days.

We spend so much time developing technology to do the things humans can already do, and so little time devoting ourselves to living wisely, agreeably and well.

For one, commit to avoiding sarcasm. one of the most tempting and -- and most unhelpful -- forms of communication on the Internet.

Consider these self-published books whose covers are riddled with weird typos.

$20 trillion is what IDC says AI will contribute to the global economy through 2030. That's like adding another China to the global economy -- within six years.

$20 trillion is what IDC says AI will contribute to the global economy through 2030. That's like adding another China to the global economy -- within six years.

One theory: "Web 1.0 was invented to allow physicists to share research papers. Web 2.0 was created to allow people to share pictures of cute cats."

Last week, I had the very real pleasure of attending a conference with a Googler. What struck me, over the course of the weekend, was the deference with which he was treated once people found out who his employer was. This particular Googler traced his professional roots to the music industry -- he had been an engineer, working with Dolby on advanced speaker systems -- and yet he gets more recognition for being a part of the search juggernaut than he ever did in rock 'n' roll, arguably the world's sexiest profession. So I asked him about it.

A search monopoly is inevitable. Now, what are you going to do about it? The Laws of the Universe dictate that it is impossible to write a search column this week about anything other than the fall of Microhoo and the rise of Yahoogle.