Justin Kendall

Domestic beer shipments are off to a rough start in 2025. U.S. beer shipments declined -8.7% year-over-year (YoY) in January 2025, as brewers shipped 10.55 million barrels, according to estimates of domestic tax paid shipments from the Alcohol and Tobacco Tax and Trade Bureau (TTB), shared by the Beer Institute (BI). The decline amounted to more than 1 million fewer barrels being shipped YoY.

Monster Beverage Company reported a $130.7 million impairment charge on its alcohol brands in Q4 2024, bringing its total write down on its bev-alc business over the last year to more than $138.7 million, the energy drink giant reported yesterday in its Q4 and full-year 2024 earnings report.

Monster Beverage Company reported a $130.7 million impairment charge on its alcohol brands in Q4 2024, bringing its total write down on its bev-alc business over the last year to more than $138.7 million, the energy drink giant reported yesterday in its Q4 and full-year 2024 earnings report.

Sapporo Holdings has taken a more than $91.5 million (JPY 13.9 billion) impairment charge on the goodwill of its Stone Brewing business, which the Japanese brewing giant acquired nearly three years ago for $165 million.

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Non-alcoholic beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert venues and at four major music festivals.

Total Wine & More shared its list of the top brands sold in its Kansas City and Philadelphia area stores for the Super Bowl. Home-market brand families – Boulevard in Kansas City and Surfside in Philly – topped the lists in their respective cities.

Ball Corporation’s full-year earnings call proved eventful, with the world’s largest can manufacturer announcing plans to build a new dual-line can manufacturing facility in Oregon, as well as acquire a Florida manufacturer in a $160 million deal.

Resealable packages, smaller sizes and non-carbonated beverages are among the hot bev-alc trends Total Wine & More’s senior leadership team are watching in 2025.

Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. From non-alcoholic (NA) adult beverages and imports to draft and on-premise shifts, here are the trends our respondents will be tracking this year.