Justin Kendall

As major retailers Target, Circle K, Total Wine & More and others add intoxicating hemp beverages to their shelves, attorneys general from 37 states and two U.S. territories are asking Congress to ban the sale of unregulated, intoxicating THC products and “shut down this industry before it metastasizes further.”

The founders of BeatBox are hoping 2026 will bring them their second hit brand aimed at a new generation of consumers. BeatBox parent company Future Proof will launch Chillitas in February, a new-to-world, flavored malt beverage outside of the company’s flagship party punch brand.

Sapporo-Stone Brewing’s strategy for 2026 is to double the size of Sapporo Premium while tapping into pockets of growth for incremental gains, company leaders shared during a virtual distributor meeting last week.

Garage Beer’s Jason Kelce on beer’s social connection; Hemp Beverage Alliance leaders on bans, tax revenue; Boston Beer's Social Pop debut.

Outgoing National Beer Wholesalers Association chair Rebecca Maisel stressed the importance of distributor independence from “undue supplier influence” in making business decisions, during her opening remarks at the trade group’s 88th annual convention in Las Vegas.

B3 Beverage Company is adding Heavy Seas Beer, Maryland’s biggest craft brewery, to its growing platform, the companies announced Thursday.

Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative, Tilray chairman and CEO Irwin Simon shared Thursday during a call with investors and analysts.

Beer is in the midst of “a fun crisis,” New Belgium Brewing CMO Rebecca Dye Yonushonis declared during the company’s distributor convention in Fort Collins last week.

A key c-suite executive is departing Molson Coors as new president and CEO Rahul Goyal realigns the company’s leadership team and organizational structure, unwinding its Americas Commercial Organization.

Boston Beer Company is willing to fail fast with new fourth category products in order to find its next big brand, founder and CEO Jim Koch shared during last week’s Barclays’ Global Consumer Staples Conference.