Justin Birnbaum

Jeffrey Lurie mortgaged his family fortune to buy a struggling team in 1994. Now, Philadelphia is one of the NFL’s most valuable franchises and a two-time Super Bowl champion.

The son of franchise founder Lamar Hunt has guided Kansas City to the precipice of Super Bowl history: a three-peat that would cement a 65-year family legacy.

Even if Jeffrey Lurie’s team doesn’t come out on top in the Super Bowl, he’s a winner: The franchise is now worth 35 times what he paid for it in 1994.

The Boston Celtics superstar has above-the-rim ambitions for his business and his place in the NBA aristocracy—and with LeBron James nearing the end of an extraordinary career, he has a chance to snatch the crown.

Just a game? Not to these young all-stars, who are fearlessly leading sports into the future.

The 39-year-old racing legend’s fame gets him in the door with the world’s top investment firms. Now he’s betting that access can pay off for wealthy Europeans looking for a way into Silicon Valley.

The Yankees are in the Fall Classic for the first time since Hal Steinbrenner inherited the team from his famous father. Awaiting them: a Dodgers club backed by all-star investors, including Magic Johnson and a mogul worth $6 billion.

Locked Out Of The Owner’s Box, Investors Are Pouring Money Into Sports Tech

Discover the wealthiest U.S. sports team owners from the Forbes 400 list, including Steve Ballmer, Jerry Jones, Robert Kraft and others from leagues such as the NFL and the NBA.

The $250 million deal resets the women’s soccer market. It’s also a sign of what’s to come in the next round of negotiations with Disney and other broadcasters.