Julia Hood

Nestlé pledged that by 2022 it would grow the number of women in leadership positions to 30% at the company, an example of specific DEI goal setting.

Nonprofits like WWF play an important role in helping companies adopt practices of accountability and meet sustainability goals.

Global prosperity was a significant topic at the recent World Economic Forum annual meeting in Davos, Switzerland, May 22-26, 2022. The CEOs of Deloitte, Bank of America, Pfizer, and Infosys participated in discussions about healthcare, education, and ESG commitments.

Everette Taylor, chief marketing officer of Artsy, talks about how art buyers have embraced digital disruption

Kathleen Hall, chief brand officer at Microsoft, talks about how remote work taught executives new things, and how the company’s own employees are its best product testers.

Lorraine Twohill, chief marketing officer of Google, tells Insider that inclusive advertising that represents all kinds of people is just good business

The global pharmaceutical company, Novartis, released its first-ever integrated social impact report. The report connects sustainability goals and business objectives.

Randi Stipes, chief marketing officer of The Weather Company, talks about how consumption of weather news has evolved over the years, and how marketers can harness weather data.

The pandemic accelerated change for companies. Accenture’s chief marketing and communications officer talks about how digital and data innovations, including the “digital twin”, help companies model new strategies for growth.

Acronyms and jargon are common in the world of sustainability metrics and accountability. Insider explains why companies need to understand them.

Leaders from Walmart, Dow, Honeywell, Cognizant, JUST Capital, AB InBev, Deloitte, Bank of America, and Carlyle share advice on setting sustainability goals. They participated in a roundtable discussion as part of the Financing a Sustainable Future series.

Our “Financing a Sustainable Future” series included stories and events designed to help firms set sustainability goals. Here are eight takeaways.

Small businesses need to work hard to recruit and retain top employees. Talent Insider aims to help these leaders with every aspect of the process, from competing for great candidates, to creating a diverse workplace, to scaling up.

Brands facing social media boycotts need to access deeper types of data analytics in order to make informed decisions about how to respond.

Side hustlers and would-be entrepreneurs will often have a backup plan to their dreams, just in case things don’t work out.But that safety net might be preventing them from achieving their full potential, according to a book by Matt Higgins, an investor and guest shark on “Shark Tank.“Higgins’ book, titled “Burn the Boats,” urges entrepreneurs to find the right moment, and then go all-in on their goals. “What holds us back from fully committing to our purpose are these metaphorical boats that te…

Insider is pleased to announce the inaugural CMO Insider Advisory Council.The Council, consisting of ten CMOs from across a range of verticals, is charged with providing insights and direction as we build CMO Insider into a persistent, multichannel resource for ambitious marketing executives. CMO Insider launched during Cannes Lions, in June, 2023. The site features video interviews with CMOs, as well as our annual Most Innovative CMOs list. Our other annual feature, CMOs to Watch, was published…

Accenture Chief Marketing and Communications Officer Jill Kramer talks to Insider about Disability:IN and the importance of inclusion.

Discovery Education is a midsize learning-technology company with products designed to support teachers and students in kindergarten through 12th grade.As the launch of ChatGPT supercharged conversations about innovation, the company created a policy for testing and using artificial intelligence. It’s designed to help employees understand the limits of what they can do and what the company leaders’ expectations are for them to learn and adopt new technology.“Our employees are looking for guardra…

Stagwell’s new AI tool, SmartAssets, was rolled out at CES 2024 this week.The platform is designed to analyze individual parts of ad creative and performance data and iterate future campaigns. It was developed by Locaria, a digital language agency in the Stagwell Group, which won an internal competition to create the tool.BI spoke to Stagwell CEO, Mark Penn, in December about the potential of AI, its applications at Stagwell, and why b-to-c companies need to focus use AI to connect with customer…

One year before the start of the Las Vegas Grand Prix, Mike Katz had doubts.“I went there in November of 2022 for a groundbreaking ceremony,” Katz, T-Mobile’s president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive wireless provider for the desert city’s inaugural grand prix.“They bring out this big case that shows what the paddock building will look like — and there’s literally nothing there,” Katz said. “I was like, there’s no way this…