Jon Springer

PepsiCo’s Poppi deal follows Coca-Cola’s Simply Pop launch as beverage giants lean into gut health and social media marketing.

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen Marketing Summit.

A new campaign heroes the “Diet Coke break.”

Campaigns for Samsung and 7-Eleven highlight UEG’s distinct approach in connecting brands with sports and entertainment.

Crystal Light enters the ready-to-drink alcohol space with equity in health and wellness.

MLS Chief Marketing Officer Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league.

Sprite Chill expanded Sprite’s audience, earning a permanent spot in the Coca-Cola Co. brand’s lineup.

Celsius Holdings announced plans to acquire fast-growing competitor Alani Nu for $1.8 billion.

Anaheim Ducks Chief Marketing Officer Merit Tully breaks down the “Orange Country” reinvention.

Coca-Cola’s new Simply Pop brings a trusted brand into the functional soda space.