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Jon Springer

Jon Springer

Senior Reporter at Ad Age

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Email address
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Influence score
45
Phone
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Location
United States
Languages
  • English
Covering topics
  • Commerce
  • Food

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Recent Articles

adage.com

How the Chiefs stole Christmas—CMO Lara Krug on holiday marketing and new entertainment plans

Lara Krug discusses transforming the Chiefs into a global entertainment brand through original content and innovation.
adage.com

Meet ESPN’s music man—what brands can learn from the sounds of sports

Inside Kevin Wilson’s 32-year run choosing the songs that shape the network’s identity.
adage.com

Svedka’s Fembot is returning in the Super Bowl’s first fully AI-gen...

Silverside AI and Sazerac's in-house shop look to the Big Game to rebuild a robot and revive its vodka brand.
adage.com

Alfa Romeo brought passion to EVs with Junior launch

Alfa Romeo’s campaign for its Junior electric car across Europe won top honors for Best New Model Launch in the 2025 Global Automotive Marketing Awards.
adage.com

How Molson Coors is putting marketing at the center of its comeback...

Molson Coors is reorganizing around speed and discipline as its flagship brands decline, premium plays stall, and challengers muscle in.
adage.com

The best sports marketing achievements of 2025

Behind the year's biggest sports breakthroughs.
adage.com

The top 5 sports marketing ideas to know about right now

New work from Nike, the NHL and NWSL illustrate the action taking place on screens.
adage.com

Sanofi delivered infant health education to multicultural communities

Sanofi’s ‘A Trusted Circle,’ made with Republica Havas Health, won bronze for Purpose-led Campaign of the Year among suppliers, vendors and pharmaceutical companies.
adage.com

AdhereHealth fused science and empathy to reduce medication nonadhe...

AdhereHealth's campaign won silver for Purpose-led Campaign of the Year among suppliers, vendors and pharmaceutical companies.
adage.com

Robert Wood Johnson Foundation documentary mobilized nurses and hos...

Robert Wood Johnson Foundation's ‘Everybody's Work,’ made with agency BPD, won bronze for Purpose-led Campaign of the Year among advocacy groups.
adage.com

Behind the rise in Asian-inspired alcohol brands

Brands are tapping K-pop, DJs and cultural storytelling to make lychee, yuzu and ube the next trendy tastes.