John Tantillo

Republicans must position and define themselves as the party that works for voters, rather than the party that works for ideologues who are not the majority in this country.

Self-perceived intelligent people, those with advanced degrees, or elites believe that anyone who disagrees with them are either a denier, uninformed, or even worse, darn right stupid.

Let’s not forget Trump’s charismatic personality and brand marketing dominance. Given its importance in the final analysis of political intelligence and digital marketing, this should not be overlooked or over-empasized.

As the saying goes regarding elections, "The candidate with the most votes always wins." Republicans had to find this out the hard way, as evidenced by their loss in the 2020 Presidential sweepstakes.

Merely uttering the brand name has an effect on the reactions of others, and why branding is becoming so important in our politics today.