John Tantillo

Republicans must position and define themselves as the party that works for voters, rather than the party that works for ideologues who are not the majority in this country.

Self-perceived intelligent people, those with advanced degrees, or elites believe that anyone who disagrees with them are either a denier, uninformed, or even worse, darn right stupid.

Let’s not forget Trump’s charismatic personality and brand marketing dominance. Given its importance in the final analysis of political intelligence and digital marketing, this should not be overlooked or over-empasized.

In 1968, an advertising marketing campaign debuted from the 7UP brand. Although the "Uncola" campaign was met with critical accolades, its effectiveness is somewhat dubious, as evidenced by its lack of longevity in the current market share data.

As the saying goes regarding elections, "The candidate with the most votes always wins." Republicans had to find this out the hard way, as evidenced by their loss in the 2020 Presidential sweepstakes.

Whether one likes Trump or not. Even the antagonistic Time Magazine declared Donald Trump their "Person of the Year."