John Tantillo

Merely uttering the brand name has an effect on the reactions of others, and why branding is becoming so important in our politics today.

As the saying goes regarding elections, "The candidate with the most votes always wins." Republicans had to find this out the hard way, as evidenced by their loss in the 2020 Presidential sweepstakes.

Let’s not forget Trump’s charismatic personality and brand marketing dominance. Given its importance in the final analysis of political intelligence and digital marketing, this should not be overlooked or over-empasized.

Self-perceived intelligent people, those with advanced degrees, or elites believe that anyone who disagrees with them are either a denier, uninformed, or even worse, darn right stupid.

Republicans must position and define themselves as the party that works for voters, rather than the party that works for ideologues who are not the majority in this country.

For those who follow horse racing, an “also-ran” is a horse that ran the race but did not win, place, or show in the final standings, when all bets are made good. To turn a phrase, they “also ran.” They were not winners. Only participants in the competition.

Many who watched last week’s second night of the Democratic debates were impressed by the thought-provoking and charismatic congressperson from Hawaii, Tulsi Gabbard.