Log inStart free trialBook a demo
Log inStart free trial
Media Database
>
John McCarthy

John McCarthy

Online Senior Reporter at thedrum.com

Contact this person
Email address
j*****@*******.comGet email address
Influence score
49
Phone
(XXX) XXX-XXXX Get mobile number
Location
United Kingdom
Languages
  • English
Covering topics
  • Advertising
  • Media
  • Publishing
  • Marketing

View more media outlets and journalists by signing up to Prowly

View latest data and reach out all from one place
Sign up for free

Recent Articles

thedrum.com

Why A Radio Channel Ran A TV Ad Urging People To Listen On Amazon Alexa - The Drum

Global radio brand Heart recently teamed up with Amazon to drive a major behavioral change in the British public, urging them to engage with radio on their home assistants using voice tech. The Drum touches down with Samantha Codrington, director of brand marketing at Global, to learn about the step…
about 3 years ago
thedrum.com

Snap Cracked: Are Redundancies Making Media Agencies Rethink Ad Spe...

A slump in revenue growth has been blamed for widespread redundancies at Snap, where 20% of its staff (around 1,300 employees) are losing their jobs. The Drum asks media agencies what the shake-up means for advertising on the platform.
about 3 years ago
thedrum.com

Channel 4 Breaks Several Revenue And Audience Records – Weakening P...

Channel 4 has released its annual report for 2021, detailing video-on-demand (VOD) growth and commercial records.
over 3 years ago
thedrum.com

Channel 4 Introduces ‘Essentials’ Sponsorship Tier As Demand Swells...

Channel 4 has announced a new TV sponsorship tier, with First Direct buying in as the inaugural brand partner.
over 3 years ago
thedrum.com

McCain Takes Down Saucy Ad Starring Drag Artist Baga Chipz - The Drum

Frozen food brand McCain has made post-launch edits to its latest campaign after being dubbed by social media viewers as inappropriate for children.
over 3 years ago
thedrum.com

More Brits Complained About Ads In 2021 Than Ever Before - The Drum

The Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) had to process a record 43,325 complaints (about 22,115 cases) in 2021.
over 3 years ago
thedrum.com

Find Out What The UK Public’s Most-liked TV Ads Were In April - The...

A worker at the Mayo Clinic credit union office happened to catch the man in the act.
over 3 years ago
thedrum.com

How Disney Operates The Data Clean Rooms At The Core Of Its CTV Off...

Disney is embracing advertising on its jet-fueled rise into the streaming stratosphere. But as more scrutiny comes to the world of CTV, data clean rooms are how it is ensuring data doesn’t leave the platform. Dana McGraw, vice-president of audience modeling and data science, explains.
over 3 years ago
thedrum.com

Microsoft Is Exploring How To Put Ads In Games – Can It Please Play...

Microsoft is investigating the world of in-game advertising, and could use it as a way of increasing access to its games streaming membership the Xbox Game Pass. For our Deep Dive into Digital Advertising, we ask if the tech giant, which already boasts a huge ad business, could introduce them to the…
over 3 years ago
thedrum.com

TV Talks Podcast: Inside Roku's Upfronts - The Drum

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. In the third episode, our special guest is Kristina Shepard, head of agency partnerships and national brand team lead at Roku.
over 3 years ago
thedrum.com

Adidas Champions Athletes With Down’s Syndrome At Boston Marathon W...

The Drum’s Ad of the Day highlights the work that stands head and shoulders above the rest. Today’s winner is Adidas’s ‘Runner321’ by FCB Canada.
over 3 years ago
thedrum.com

Brands Are Still Panning For The Right Way To Measure The CTV Gold ...

Brands Are Still Panning For The Right Way To Measure The CTV Gold Rush  The Drum
over 3 years ago
thedrum.com

Media Agencies Struggling To Keep Brands Advertising Around Bleak U...

Media Agencies Struggling To Keep Brands Advertising Around Bleak Ukraine News Cycle  The Drum
almost 4 years ago
thedrum.com

Marketers Subvert Fake News Ad Tactics To Feed Russia Real News Rep...

If fake news helped erode western democracy, could factual, independent journalism be the final nail in the coffin of the Vladimir Putin regime? It’s a theory being tested by digital advertising expert Rob Blackie, who is raising the funds to inform Russians of the horrors in Ukraine and the budding…
almost 4 years ago
thedrum.com

Food Dominates January’s Highest-rated UK Ads - The Drum

Food Dominates January's Highest-rated UK Ads  The Drum
almost 4 years ago
thedrum.com

IPA Bellwether Predicts Ad Spend Rebound – Marketers React To The U...

2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).
almost 4 years ago
thedrum.com

Lego Marketing Boss Julia Goldin On How She Grew The Business By Le...

As voting opens for The WFA’s Global Marketer of the Year, The Drum meets finalist Julia Goldin, executive vice-president and the chief product and marketing officer at the Lego Group. She tells us how she is driving growth by exploring what ’purpose’ means for the organization.
almost 4 years ago
thedrum.com

Marketers React To Tesco’s Big Media Move: A ‘strong Start’ In The ...

Tesco unveiled a major new media offering at the end of November that it promised had the equivalent reach of Sky, Channel 4 and Facebook. The retailer is wooing media agencies with data unit Dunnhumby’s new ‘Media and Insight’ division offering. The Drum gauges how said agencies responded.
almost 4 years ago
thedrum.com

Marketers Still Scrambling To Recover ‘lost Learnings’ On Facebook ...

Meta-owned Facebook’s ad business was among those “massively compromised” by Apple’s privacy update in March. As part of The Drum’s Data Deep Dive, we ask marketers how they’re regaining clarity on their campaigns on Facebook and its sister apps.
about 4 years ago
thedrum.com

Future Of Media: 3D OOH's Potential, Rethinking Attention, And Data...

Welcome to The Drum’s Future of Media briefing. Media editor John McCarthy brings you some relevant highlights from The Drum and beyond. You land in the middle of our Data Deep Dive, so let me catch you up on what we’ve unearthed so far. But first, check out our favorite 3D billboard ads.
about 4 years ago
thedrum.com

How Agencies Can Deliver The Best Results From Advertisers’ CTV Inv...

Make no mistake, connected TV (CTV) is booming. The number of UK households using CTV reached 19.2 million by the end of 2020, compared to 17.3 million in 2019, according to research from Strategy Analytics. And, thanks to addressable household targeting and optimization capabilities, brands are abl…
about 4 years ago