Attempts by governments to rein them in might instead have to resemble diplomacy
— a cautious search for detente with institutions that ultimately get to set
their own laws.
As native advertising gains prominence, publishers may find themselves competing
not just with one another, but with the ad agencies that already exist.
Tronc, the rebranded Tribune Publishing, wants to offer 2,000 videos a day, up
from about 200 now, and hands-off video production is central to that aim.
As more tech firms employ their own editing staffs, they are being viewed as
something less than news organizations, but more than simple reflections of
their growing audiences.