Johanna Jainchill

U.S. Travel said the policy could have a chilling effect on travel to the U.S.

The Mark Hotel in New York is at once under the radar and the place to be.

The Mark Hotel in New York is at once under the radar and the place to be.

Speaking at the Phocuswright Conference, U.S. Travel Association CEO Geoff Freeman said some airline CEOs told him the decline through the end of the year could be even greater than 10%.

Brand USA's federal funding was slashed by 80% in the 2026 budget.

In a letter to congressional leadership, the U.S. Travel Association said if a shutdown affects Thanksgiving travel, the result could be economic devastation.

Hyatt said it is "conducting a detailed assessment to determine the extent of the physical damage to all properties."

As the government shutdown heads into a second month, an antsy travel sector warned that cracks in the industry were starting to show.

While tourism leaders hope that a weakened dollar will inspire more visitation, increased visa fees and domestic price jumps may offset those gains, as the U.S. battles a reputation for being low on value.

Ads will run in nine countries in several channels, including TV and social media.