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Joe Mandese

Joe Mandese

Editor in Chief at MediaPost

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Influence score
50
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Location
United States
Languages
  • English
Covering topics
  • Advertising
  • Marketing
  • Media

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Recent Articles

mediapost.com

Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys 01/08/2024

The just-released study, fielded late last year by the ANA, shows where they fall on the "information asymmetry" scale.
mediapost.com

An AI Journalistic Code Of Ethics (Proposed By An AI) 11/17/2025

"It's becoming increasingly difficult to distinguish between images, videos and words that have been created with AI and those that haven't. And there's a critical need for more guidance on the ethics of using AI to do journalism," SPJ Ethics Chair Dan Axelrod tells "Media 3.0."
mediapost.com

ANA Finds Minuscule 'Risk' In Programmatic Media Buys 11/11/2025

The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys.
mediapost.com

Why CES' Hottest Party Had No Attendees 01/14/2021

CES normally is renowned for its parties in some of Las Vegas' hottest venues, especially when they are hosted by companies like iHeartMedia and MediaLink, but this year's biggest shindig was as virtual as the conference itself.
mediapost.com

U.S. Ad Market Reaccelerates Despite Tough Year-Ago Comps 11/03/2025

Following months of deceleration, the U.S. ad market posted a nearly 4% expansion in September, according to just-refreshed data from Guideline's U.S. Ad Market Tracker. Combined with upwardly revised estimates for August ad market gains, the U.S. ad market has turned in two consecutive months of gains, despite tough comps with Olympics and elections spending a year earlier.
mediapost.com

Amazon Enabling Programmatic Buys Of SiriusXM Audio Inventory Via I...

The portfolio reaches 160 million monthly subscribers - including Pandora and SoundCloud U.S. - and will be expanded to include SiriusXM Podcast Network listeners to select advertisers in the fourth quarter.
mediapost.com

From H2H To A2A, A New Marketing Framework 11/11/2025

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.
mediapost.com

From H2H To A2A, A New Marketing Framework 11/11/2025

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.
mediapost.com

ANA Finds Minuscule 'Risk' In Programmatic Media Buys 11/11/2025

The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys.
mediapost.com

From H2H To A2A, A New Marketing Framework 11/11/2025

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.
mediapost.com

3.know: A Conversation With AI Agency The Brief's Tammy Nam 10/30/2025

Amid a swirl of new "end-to-end" AI agency launches, I sat down with the CEO of one of them -- The Brief's Tammy Nam -- to get the skinny on their business model, how they differentiate from traditional ad agencies, and how they will continue to evolve in an increasingly agentic era.