Joan Verdon

AI-driven traffic to U.S. ecommerce sites has been doubling every two months since September, and is generating increased engagement.

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market share.

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

The toymaker plans to focus on digital gaming, products for consumers ages 13 and up, and licensing and retail partnerships to drive growth.

Mattel delivered a winning fourth quarter, and issued an upbeat outlook for this year, and said it has a strategy for easing the impact of tariffs.

Deloitte's 2025 retail industry outlook expects solid growth in consumer spending and predicts that tech advances could make this a breakthrough year for retailers.

This holiday season retailers saw the advantages of AI, and they arrived at the National Retail Federation show ready to invest in it.

Consumers used their smartphones, took recommendations from chatbots, and leveraged discounts to buy higher priced goods this holiday season.

Preliminary holiday spending results from Visa's Retail Spend Monitor show consumers are both willing to spend, and to spend time in stores.

The toy industry can use some laughs this year - and a sales boost. MGA Entertainment's last minute marketing campaign may have delivered both.