glossy.co
Out of all their recent accomplishments, Erin and Sara Foster seem to regard the success of Favorite Daughter as the most unexpected — in part, because they’re “not fashion girls,” according to Sara. Indeed, regardless of founder or fashion savvy, the brand’s growth has been extraordinary: Its e-commerce sales grew 60% in 2025, and the company is projecting $150 million in retail sales in 2026.
9 months ago