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Jessica Heygate

Jessica Heygate

Associate Editor / Technology Editor at Campaign US

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Influence score
43
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Location
United States
Languages
  • English
Covering topics
  • Artificial Intelligence
  • Business
  • Technology
  • Social Media

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Recent Articles

campaignlive.com

FTC attorney urges brands to assess risks of AI influencers on children - Campaign US

At a recent online event, Michelle Rosenthal expressed concerns about companies ‘misleading’ children with AI characters that are hard to distinguish from real humans.
campaignlive.com

Wavemaker hires McDonald's exec as US CEO - Campaign US

Alycia Mason takes over from Sharb Farjami, who was elevated into a GroupM role in January.
campaignlive.com

Cannes Lions 2024: Watch the most shortlisted US work from Saturday...

Work for Montefiore Einstein, Moderna, Dramamine and Coca-Cola received the most nods in the first round of shortlists.
campaignlive.com

GroupM predicts more than two-thirds of ad revenue will be 'AI-enab...

WPP’s media investment arm also expects machines to generate more than 10% of total ad-supported content within five years.
campaignlive.com

Apple unveils AI game plan, including ChatGPT integration - Campaig...

Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.
campaignlive.com

Google's privacy lead announces departure days after document leak ...

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.. From Campaign US
campaignlive.com

'The consumer shouldn't be the guinea pig': Ad industry cautions ag...

Google is in hot water again over AI inaccuracies. With ads soon coming to its AI overviews search product, digital advertising executives urge the tech industry to slow down.
campaignlive.com

Adjacency to sensitive news has minimal impact on brand reputation,...

Stagwell study into how ad placements across different news topics affect brand reputation challenges
campaignlive.com

News publishers call out stringent brand safety policies at IAB New...

Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
campaignlive.com

Agency Performance Review 2024: Structurally sound agencies - Campa...

Campaign US awarded five agencies that demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees.
campaignlive.com

At SXSW, creatives and technologists clashed over AI - Campaign US

Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritized protections.
campaignlive.com

The inner workings of Verilogue, a medical research firm prompting ...

The Publicis Groupe company utilized real physician-patient conversations to help Purdue Pharma market opioids, raising alarm among privacy advocates.
campaignlive.com

Publicis employee who lost her parents to opioids calls for adverti...

Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.
campaignlive.com

Publicis employee who lost her parents to opioids calls for adverti...

Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.
campaignlive.com

How to cut cookies with Campaign: Attribution and measurement alter...

WATCH: Executives from across the supply chain discuss their attribution and measurement priorities and the drawbacks of different solutions.
campaignlive.com

Ad execs share what tech inspired them at CES 2024 - Campaign US

Amid growing data privacy concerns, gadgets better showcased the advantages of data sharing to enable health and home care, according to execs.
campaignlive.com

CES 2024: Innovations get more AI-powered, affordable and practical...

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
campaignlive.com

'AI everywhere': What to expect from advertising CES 2024 - Campaig...

The major themes and pressing issues that will be tackled at the first advertising and technology gathering of the year.
campaignlive.com

The expected implications of Google's Epic antitrust loss - Campaig...

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
campaignlive.com

UM names Erin Quintana US CEO - Campaign US

Joe DeMiero is taking a leave of absence.
campaignlive.com

Annalect hires Accenture Song's Lauren Walker as chief client ... -...

EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.