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Jessica Deyo

Jessica Deyo

Editor at Marketing Dive

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United States
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    Covering topics
    • Marketing

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    Recent Articles

    marketingdive.com

    Buffalo Wild Wings riffs on infomercial tropes for March Madness

    The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
    marketingdive.com

    Clorox tests emotional response to cleaning for new brand platform

    “Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.
    marketingdive.com

    Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

    The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips. 
    marketingdive.com

    Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

    The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips. 
    marketingdive.com

    Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

    Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
    marketingdive.com

    Saucony celebrates intersection of running and culture for global ads

    “Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
    marketingdive.com

    Gap and Parker Posey celebrate self-expression in spring campaign

    “Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 
    marketingdive.com

    WeWard lines up Venus Williams to stand out in fitness app crowd

    Venus Williams has signed on as an investor and brand ambassador for the app incentivizing walking by offering rewards.
    marketingdive.com

    E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

    "Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 
    marketingdive.com

    NYX teams with DraftKings for Super Bowl LIX predictions game

    Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.
    marketingdive.com

    Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X

    The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.