Jessica Deyo

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones. 

The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.

The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites. 

In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages. 

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen.

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app. 

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

“Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.