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Jennifer Dawkins

Jennifer Dawkins

Entrepreneurship and Small Business Reporter at Business Insider

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Jennifer Dawkins
businessinsider.com

Amazon's drone delivery is kind of a joke so far - Business Insider

After much delay, Amazon’s drone deliveries are entering American neighborhoods. However, it’s not quite the futuristic picture that some had in mind.In the last decade, tech companies have promoted drones as the future of delivery, painting a picture of Starbucks orders, medications, and Hamburger Helper dropped from the sky to our doorsteps. But the drone programs still have a long way to go before it reaches scale.According to a New York Times article, Amazon has been operating its drone tech…
businessinsider.com

A stylist and corporate image consultant explains how to do quiet l...

In her 20 years as a corporate image consultant, Michelle Sterling has styled surgeons, tech workers, executives, investment bankers, and young, aspiring executives. She is the owner of Global Image Group and teaches online courses through the Sterling Style Academy.The following has been edited and condensed for clarity.I’ve always loved shopping. I go shopping every day.My first official retail job was at Express, then I worked for Armani Exchange. I was making so much money before I even went…
businessinsider.com

Amazon flex drivers: What delivery job is like, how much side gig p...

More people are taking on side hustles as a way to earn extra income and set their own hours.Amazon Flex is one way to start a side hustle with just an app on your phone and a personal vehicle.The e-commerce giant introduced the program in 2015, as more people signed up for gig work they could perform with their cars like Uber and Doordash.Amazon Flex drivers help the company complete its last-mile deliveries, or packages reaching their final destinations at customers’ doorsteps. These deliverie…
businessinsider.com

TJ Maxx is no longer just a secret dumping ground for brands - Busi...

T.J. Maxx is often considered the last resort retailer, taking inventory other stores couldn’t sell. But one analyst said its reputation is changing.Off-price retailers like T.J. Maxx and Marshalls, which are both owned by TJX Companies, buy excess apparel, accessories, and home goods from department stores and specialty retailers and sell them at discounted prices. Typically, brands send the merchandise to off-price retailers if they’ve purchased too much or when it’s out of season. TJX general…
businessinsider.com

Gap CEO: Banana Republic can be a 'quiet luxury' brand - Business I...

Gap’s new CEO wants to transform its Banana Republic brand into the next destination for quiet luxury. He’ll have his work cut out for him. Richard Dickson was previously the president and chief operating officer at Mattel and helped revive the Barbie brand. In August, he took over as Gap Inc’s chief executive, hoping to accomplish the same goal with its beleaguered brands.In an earnings call Thursday, the executive laid out his plans to “reinvigorate” Gap, Old Navy, Banana Republic, and Athleta…
businessinsider.com

Sephora is locking up perfumes in stores - Business Insider

Sephora is the latest retailer to lock up merchandise in an effort to reduce shoplifting.The beauty chain removed all perfume stock from its shelves, CNN reported. Only tester bottles remain on display, while customers must ask a sales associate to grab them a new bottle if they want to buy it. Sephora began implementing this strategy in the summer to reduce retail theft, according to a statement to CNN. On a recent visit to the Sephora in Manhattan’s Upper East Side, Business Insider noticed te…
businessinsider.com

TJ Maxx, discount retailers poised to win the holiday season - Busi...

Shoppers are finally feeling the weight of inflation and many retailers are bracing for a bleak holiday season.But off-price retailers stand to gain the most as they continue to deliver value to cash-strapped Americans.The US National Retail Federation expects holiday retail sales to increase between 3% and 4% this year, less than half of last year’s 9% increase. The trade association said this year’s outlook has returned to pre-pandemic levels, with an average annual holiday increase of 3.6% fr…

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businessinsider.com

Snail slime serum helped Amazon hit record sales on Cyber Monday - ...

One of the top-selling products on Amazon is made from snail slime.That’s right. The mollusk’s sludge trails are a hot commodity in skincare. And a serum made with snail mucus helped the retail giant make record sales this month.According to Amazon, the period from November 17 to 27, when Black Friday sales are in full swing, was its “biggest” compared to previous years. Customers purchased more than a billion items globally during those 12 days, the company said in a blog post.The COSRX Snail M…
businessinsider.com

Amazon reduced seller fees to compete with Shein - Business Insider

Amazon may be buckling under the weight of fast-fashion retailer Shein’s success.On Tuesday, Amazon announced it would reduce its seller fees from 17% to 5% for apparel under $15. Clothing priced between $15 to $20 will incur a 10% fee. The new rates will start in January.The e-commerce giant appears to be courting fast fashion manufacturers. The strategy could help it compete with Shein, where a t-shirt costs about $5, and jeans can sell for around $15. It appears that Shein’s low prices and ne…
businessinsider.com

Gen Z Is the 'Dupe' Generation - Business Insider

When Ella Lin was in middle school, her clothes had to be name brands or they were “uncool.” Now that she’s in college, she and her friends proudly buy dupes of trendy brands.“We go shopping a lot at the mall, and then we’ll find something really cute. Then we look at the price tag and then we’ll be like, ‘Oh, we should find a dupe for that,’” she told Business Insider. literally the best quality and so thick 🤍 this hoodie is hoodieing #aritzia #aritziadupe #dupe #amazon #amazonmusthaves #amazo…
businessinsider.com

Shein shoppers say they are environmentally conscious - Business In...

Shein shoppers appear to have conflicting values.The fast-fashion giant, which recently filed to go public, is known for its super cheap prices, massive product catalog, and rapid manufacturing capabilities. The company has also come under fire for questionable supply-chain practices and its negative effects on the environment.To put it simply, Shein has a reputation for being a very unsustainable brand. So it might come as a surprise that sustainability is a priority for many of its customers.S…
businessinsider.com

Alo Yoga vs. Lululemon store tour - Business Insider

At any given moment, you can gauge which brand the “cool” New Yorkers are wearing based on the tote bags they carry.This year, I’ve seen a plethora of grayscale, tie-dye totes emblazoned with the name “alo” in lowercase letters. They come from the popular athleisure brand Alo Yoga, which has been spotted on celebrities including Hailey Bieber and Kendall Jenner.While the company launched in 2007, it’s made major strides in recent years. Last year, the privately owned retailer reached $1 billion…
businessinsider.com

Tonal aiming to take over Mirror's market share with trade-In progr...

At-home fitness company Tonal is seizing an opportunity from Mirror’s downfall.After acquiring Mirror in 2020, Lululemon announced in September that it would stop selling the connected fitness equipment in favor of a five-year partnership with Peloton. Lululemon still supports existing Mirror devices, but some customers on social media have wondered how long the guarantee would last.That loss of customer trust was the perfect opportunity for another at-home fitness company to step in.Tonal, whic…
businessinsider.com

Mall brands ready for a comeback in 2024 - Business Insider

America’s malls are fading, but many of the star brands that defined the shopping centers of the early aughts are experiencing a resurgence.Abercrombie, Coach, and J. Crew have all won over young customers, thanks to the nostalgia-driven trends of Gen Z.“To reach new younger audiences, they’ve all struck a really good balance of nostalgia and novelty,” Morning Consult analyst Ellyn Briggs told Business Insider. “Each of them have introduced something new or tried out a new strategy in the last f…
businessinsider.com

Suze Orman: Eating at restaurants is a waste of money - Business In...

Despite her success, Suze Orman has frugal habits, according to a Wall Street Journal interview.The financial advisor and founder of Suze Orman Financial Group lives in the Bahamas with her wife, Kathy Travis, who goes by KT.Orman told the Journal that she wakes up at 3:30 or 4:45 every morning. The first thing she does is check the news and weather, so she can plan her week around the best days to go fishing.She doesn’t buy her morning coffee. Instead, she brews Cafe Bustelo at home. She also d…
businessinsider.com

See inside American Eagle's huge NYC concept store - Business Insider

If there’s one major clothing store that successfully caters to both daughters and their mothers, it’s American Eagle.I know this because as a 30-year-old I’ve purchased clothes from the brand over the years, as do my 60-year-old mom and 22-year-old sister. We’ll compare notes about the jeans, sweaters, and loungewear. Sometimes we borrow pieces from one another’s closets or hand off something we no longer love.Most recently, I noticed my mom wearing a pair of green corduroy cargo pants from Ame…
businessinsider.com

Millennials are rekindling their love for Abercrombie and Fitch - B...

If you’re a millennial like me, you probably remember that walking into Abercrombie and Fitch as a teen felt more like walking into a private club than a clothing store at the mall.Wooden blinds covered the windows, and the store was so dimly lit that you could barely see what was inside. A shirtless male model probably greeted you at the entrance and you couldn’t help blushing as you averted eye contact. The scent of cologne punched your nose with sandalwood and musk. Loud music reverberated fr…
businessinsider.com

Why women's sweaters are more expensive than men's sweaters - Busin...

Emily Bello will be shopping for sweaters in the men’s section.Bello recently posted a video lamenting the quality and high prices of the women’s sweaters she’s been seeing online and in-store.There are several reasons brands do jack up prices and substitute natural fabrics like wool for synthetic fibers in women’s clothing. The rationale has a lot to do with perceived differences between how men and women typically shop.For example, while browsing Nordstrom’s site she noticed a women’s sweater…
businessinsider.com

Retail layoffs in 2024 - Business Insider

The start of a new year can often mean restructuring and budget cuts for retailers.Just this week, four retailers have announced layoffs.On Thursday, Stitch Fix cut full-time stylist positions, and Macy’s announced it is cutting jobs to streamline its operations. Then on Friday, Wayfair announced it’s cutting 1,650 jobs and reviewing levels of management, while Amazon announced it is laying off less than 5% of its Buy with Prime staff.Here are the companies that have had layoffs so far this year…
businessinsider.com

Store tour: Gap is positioned for a comeback - Business Insider

This could be the year of Gap’s comeback.Once known as a staple American mall brand, Gap lost its relevance among consumers who traded shopping centers for e-commerce. As mall traffic declined, so did Gap’s sales. In the second quarter of 2019, the brand’s sales declined for the first time in three years.Now the company is chartering a path to reinvent itself alongside a new CEO, Richard Dickson, who came from Mattel after a successful makeover of the Barbie brand.Analysts have faith that Dickso…
businessinsider.com

JCPenney has become TikTokers' unlikely beauty obsession - Business...

Beauty gurus have discovered an unexpected spot to score makeup and skincare products — JCPenney. And TikTokers are helping to spread the word.“So I heard about on TikTok that there’s this new JC Penney Beauty place,” creator Kailey Jordyn addresses viewers as she starts her TikTok video. “This could seriously be a problem.“why is no one talking about this or going here??🤭💅🏻✨ #vlog #shoppingvlog #makeupvlog #jcpenney #jcpenneybeauty While JCPenney has been around since 1902, its beauty depart…